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Q: Soap Opera Viewers - Numbers ( No Answer,   1 Comment )
Question  
Subject: Soap Opera Viewers - Numbers
Category: Arts and Entertainment > Television
Asked by: surf-ga
List Price: $50.00
Posted: 20 Nov 2004 21:36 PST
Expires: 20 Dec 2004 21:36 PST
Question ID: 431708
I need to find out how big the current Soap Opera viewing audience is.
 What is the current number of USA Soap Opera viewers?  How many of
those are regular viewers and how many of them are not regular
viewers?  What is the current number of Soap Opera viewers outside of
the USA?  How many of those are regular viewers and how many of them
are not regular viewers?  What is the average number of weekly hours
spent that a regular USA Soap Opera viewer spends?  Can we break those
numbers down into specific Soap Operas?  What about those numbers, as
pertaining to "Days Of Our Lives"?  How big is the SoapNet audience in
the USA?  What shows are the highest rated SoapNet shows?  What are
those show's ratings and viewer demographics?
Answer  
There is no answer at this time.

Comments  
Subject: Re: Soap Opera Viewers - Numbers
From: eponine-ga on 12 Dec 2004 08:37 PST
 
Some demographics for Soapnet are available here:
http://www.adage.com/cableguide/2004/32.html
Their audience is 77% women age 18 and older, and 23% men age 18 and
older. The median income of their prime time viewers is $45,000. A
Variety article gave Soapnet's Neilsen ratings as 0.6 in June 2002,
representing 94,000 viewers in the key 18-49 year old female
demographic. That rating slipped to 0.3 in April 2003, representing
60,000 viewers. SoapNet is available in 38.5 million homes in the USA.

Ratings for the soaps for the week of October 25, 2004, available at
http://www.soapcentral.com/soapcentral/ratings.php, indicate that the
Young and the Restless is the most popular with a rating of 4.2. Each
rating point represents 1,067,000 viewers, so Y&R was watched by about
4.5 million people. Tied for #2 were Bold and Beautiful, General
Hospital and All My Children, with ratings of 3.0 each. One Life to
Live had a rating of 2.8, Days of Our Lives with 2.7, and As the World
Turns with 2.6. Bringing up the rear are Guiding Light with 2.3 and
Passions with 1.9. This would give a total viewing audience of 27
million viewers if each soap had a unique viewing audience. However,
many people watch more than one soap opera, so there are probably
fewer that 27 million total viewers.

I hope this helps somewhat!

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