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Q: Case Study and guidance for small business with related products ( No Answer,   0 Comments )
Question  
Subject: Case Study and guidance for small business with related products
Category: Business and Money > Advertising and Marketing
Asked by: t_r-ga
List Price: $16.00
Posted: 10 Jan 2006 14:10 PST
Expires: 09 Feb 2006 14:10 PST
Question ID: 431726
Hello,
I am working on a product similar to condoms and already have a
manufacturer in China who is going to produce the product for me at
low cost. The product is an already existing product and all I am
going to do is package and market it differently.
But that's where my knowledge of introducing a product to the
marketplace ends. I am trying find good case studies for small
products in the Personal Hygiene shelf. In specific I want to know how
they actually made it to the market. Who do I need to approach. Do I
go directly to the purchasing department of a place like CVS Pharmacy
or what? At what point do I actually order the product to be shipped.

At this point I have the following question:

* How do I go about product placement
* What is the best way to advertise and market small products such as this
* What sort of Customs fees do I have to deal with and pay
* What is the best way to go about shipping this sort of thing from China


So if you know of some good and relevant reading materials that I
could read, preferably on the Internet but also in print that would be
a pretty good answer to my question.

Thanks
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