What are the forces / trends affecting the pharmaceutical market where
big pharma companies play today?

---

Clarification of Question by tateti-ga on 24 Jan 2006 03:37 PST

I can't believe that nobody was able to write some lines to answer
this question... I was busy at that moment, and preferred to pay
someone else to do the search... I was not asking for a detailed
answer, but for a simple answer...
for instance "The pharmaceutical market worldwide is
undergoingfundamental change. Developed markets are suffering from
increased generic pressure and a drive by health funders to control
costs. Conversely, the rapid emergence of countries, such as India, as
markets of value is causing the whole industry to critically
re-evaluate medium and long-term plans." Source:
http://www.espicom.com/prodcat.nsf/Product_ID_Lookup/00000084?OpenDocument