I am looking for information from a credible 3rd party source about
online conversion rates for the homebuilding industry. By a credible
3rd party source, I mean a large, national homebuilder, a recognized
industry association or research entity, etc. By conversion, I mean
taking some action to create communication once landing on a site via
natural or paid search, such as filling out a request for more
information form.  Specifically, I am trying to deduce whether a 10%
conversion rate at a $3.50 cost per lead is realistic.

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Clarification of Question by chillville-ga on 16 Jan 2006 08:30 PST

We're interested in conversion rate data, not the cost per lead data. 
Please address the conversion rate only.

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Clarification of Question by chillville-ga on 17 Jan 2006 10:26 PST

There is a DMA report out that has information on the homebuilding
industry.  If anyone has access to that information, it would be much
appreciated.  Our presentation is tomorrow AM, so time is running out!