Hi, I am a dermacol product reseller and I wanted to sell the products
online, so I made a website www.dermacol.com. I am having trouble with
adding the site to a search engine, I have tried almost everything
with meta tags and such stuff. It has been over 3 months or so since I
have submitted the site on google, and even the dmoz open directory
project, and other search engines and still nothing. Could you please
look at the site and tell me what I am doing wrong, Is this because
the site is actually selling something? Or did I miss some meta tag
that needs to be there?

Thanks

Hello Bgitin,

Please make sure of the following to get your site listed, and listed
better:

In your meta-keywords element on the first page, you actually deliver
a description. Instead, use: <meta name="description" ...> for that,
and use <meta name="keywords" ...> for the keywords (which should be
about 10 highly relevant words separated by a space).

But do not rely on keywords as decisive factor. They're not.
Put more content, like an introductory sentence with many highly
relevant words and phrases, on the first page. (You may even decide to
make English the default language, and move the link to the Russian
page on the first English page.)

Your actual first content page (the second, English page) is contained
within a frameset. Its title is "D E R M A C O L.COM - Home". It's
important to make a single word out of this, with an added descriptive
word -- like "Dermacol.com Make-Up". (A search engine may not realize
otherwise that separate letters actually are one word.)

Next, the frameset page does not include any <noframes></noframes>
section. Make sure to have one, which includes more textual content,
as well as a link to the navigation. For more details, see:

HTML4 Recommendation - Noframes element
http://www.w3.org/TR/1998/REC-html40-19980424/present/frames.html#edef-NOFRAMES

Now, the actual bottom content frame has no meaningful title at all
(it's titled "Body").
See your content page at Dermacol.com:
http://www.dermacol.com/eng/body.php

Even when it may not show in the browser, it is important for search
engines to get a more descriptive title.

As to your content in that file, use elements like: h1, h2, h3, em,
strong, as well as links. This puts emphasis on words that are now
just in normal paragraphs.

Also on your content pages, make very sure to link back to the
navigation. Someone might stumble upon it from outside of the frameset
context -- like someone visiting after clicking on a search-engine
result.

Some pictures cannot be found. Try to locate them, or remove the image
link; see:
http://www.dermacol.com/eng/body.php?loc=about_eng

Also, validate your HTML. That alone will not achieve much, but it can
help you spot errors that may cause troubles for search engines, and
especially help readers of your site that use other browsers than the
ones you tested with. E.g. "&nbsp&nbsp" is not valid to reference the
non-breaking space entity in above-mentioned page. See:

W3C Validator
http://validator.w3.org/

When you fixed all this, get your site known; have other sites link to
you, and publish the URL in relevant newsgroups. However, do not
resubmit your site to search-engines.

A further suggestion is to completely replace the frameset with a more
streamlined approach, where you might want to use Server-Side Includes
or a similar approach (like local, global search-and-replace) for the
navigation, but only deliver single pages without any frameset
context.

Even if you decide not to follow that last piece of advice, make sure
you follow the other tips above; you should see better results in
about 2-3 months. While you're waiting for your listing & more hits,
you might want to create additional pages for your site -- the more
content, the better!


Hope this helps, and good luck with your site!

Thanks alot for your help.

The above comments were all high quality and good for most sites and
products. But one of the main things I do as a Search Engine Marketer
is decide what keywords to aim for. It seems that you have already
decided that if you get a high ranking for "dermacol" you will get
tons of traffic and get tons of sales. This seems to be a faulty
assumption at least now. One of the first things I do is a keyword
popularity check at sites such as Wordtracker.com. I just did a run
through on dermacol on it seems to have zero searches performed a day
on their spectrum of sites. I like to see at least popularity there of
50 searches a day for me to be very excited about a keyword.
"Dermacol" may not be a word to worry about right now. That is unless
you expect a large increase in advertising or awareness in US markets
in the future. This would have to be from publicity, TV or radio
commercials or other methods. Having a high ranking for a word will
not make you money unless it is a popular word. If I were you I would
broaden my approach to other words such as "make up concealer" or some
other sideline keyword. "Make up concealer" gets 23 searches a day on
wordtracker according to their numbers. That would be kinda low in my
book, but you get the idea. Search all the sideline words. Worry about
the better ones that have little competition. Try to stick with two or
more word phrases. “Makeup” would not be a word you can get a high
ranking for realistically.

I would also get rid of the frames. It is bad design in my book to use
them and they are awful for Search Engine rankings. I have never seen
a framed page rank well for a term without a serious trick or cloaking
method that are foolhardy to use.

You might want to consider hiring a professional marketer if budget
allows. They can help fine-tune your approach, pages, and keyword
list. They can also recommend where to spend money like Yahoo, Inktomi
etc. Google is very difficult to get listed in without links from
other sites like Yahoo. DMOZ has actual volunteer editors approving
entries so they can vary in speed in adding and judging criteria in
different categories. Good Luck!

GO TO THE GOOGLE SITE WITH THIS LINK
://www.google.com/intl/uk/addurl.html
AND AD THE LINK BELLOW
URL:          http://www.dermacol.com/index.html
Comments:     dermacol site index
if you can change the photo to your index.html
with the word dermacol with letters
http://greece.snn.gr/addurl/
and submit to the catalog
i believe that after one month you will be to search engins powred with google.