Dear Peter,
Here are numerous articles/books on the subject. It should be noted
that the definition changes, and some devide the generation into two:
Yers/Nexus (born in the late 1970s and early 1980s) and
Millenials/Echoers (born since the mid 1980s). It should be noted,
that few magazine articles are featured here, but only if they are of
importance (for example Business Week's cover article on "Generation
Y").
Alch, M., ?The Echo-Boom Generation - a Growing Force in American
Society,? Futurist, Vol. 34, No. 4:42-46, September 2000.
R Bank - Building Bridges: New perspectives on the nexus generation
R Barnard, D Cosgrave, J Welsh, Chips & pop: decoding the nexus
generation Toronto, Ont.: M. Lester Books
C Bakewell, VW Mitchell , 2003. "Generation Y female consumer
decision-making styles", International Journal of Retail and
Distribution Management, Volume 31, Number 2, February 2003, pp.
95-106(12) - <http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0890310203.html>
Gen. Y (esp. female, defined as born after 1977) consumer behaviour in
the UK.
Bainbridge, J. (1999), "Keeping up with Generation Y", Marketing, pp.37-8.
C Bradish, AH Lathrop, J Stevens, W Sedgwick, 2000 "UNDERSTANDING THE
FEMALE SPORT CONSUMER: A NORTH AMERICAN PERSPECTIVE", Marketing in a
Global Economy Proceedings / 2000
<http://www.utdt.edu/congresos/empresarial/papers-ama/040.PDF>
AJ BUSH, CA MARTIN, VD BUSH, 2004. "Sports Celebrity Influence on the
Behavioral Intentions of Generation Y", Journal of Advertising
Research, 44: 108-118
Victoria D. Bush, Alan J. Bush, Paul Clark, Robert P. Bush, 2005.
"Girl power and word-of-mouth behavior in the flourishing sports
market", Journal of Consumer Marketing, Volume 22 Number 5 2005 pp.
257-264
Full text: <http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0770220502.html>
Paulo Ribeiro Cardoso, George Tsourvakas e Jorge Santos, "Information
sources and clothing brands consumption in Mediterranean countries - A
qualitative study of attitudes and behaviour of the Greek and
Portuguese young consumers"
<https://bocc.ufp.pt/pag/cardoso-tsourvakas-santos-information-sources.pdf>
Carroll, Jennie Steve Howard Jane Peck and John Murphy. "A Field Study
of Perceptions and Use of Mobile Telephones by 16 to 22 Year Olds."
Journal of Information Technology Theory and Application 4.2 (2002):
49-60.
Chain Store Age (2002), "Teens spending more", Vol. 78 No.5, pp.35
Y Cui, ES Trent, PM Sullivan, GN Matiru, 2003. "Cause-related
marketing: how generation Y responds", International Journal of Retail
& Distribution Management, Volume 31, Number 6, May 2003, pp.
310-320(11)
LP Dias , 2003. "Generational buying motivations for fashion", Journal
of Fashion Marketing and Management, Vol. 7 No. 1, 78-86
Full text version: <http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Pdf/2840070106.pdf>
Facer, Keri and Ruth Furlong. "Beyond the Myth of the 'Cyberkid':
Young People at the Margins of the Information Revolution." Journal of
Youth Studies 4.4 (2001): 451-69.
O. Freestone and V. Mitchell, 2004. "Generation Y Attitudes Towards
E-ethics and Internet-related Misbehaviours", Journal of Business
Ethics, Volume 54, Number 2
Futurist (2001), "The rise of the millennials", Vol. 35 No.2, pp.7
Gartner, ?Generation Y Web Shoppers Emerge as Mini-Boomers According
to Gartner,? Gartner, May 9, 2000.
GOLDGEHN, Leslie A., « Generation Who, What, Y? What You Need to Know
About Generation Y », International Journal of Educational
Advancement, vol. 5, no 1, novembre 2004, p. 24-34.
Haytko, L., Baker, J. (2000), "Exploring teen girls? total shopping
experience", Journal of Shopping Center Research, pp.29-58.
Howe, N., & Strauss, W. (2000). Millennials Rising: The Next Great
Generation. New York: Vintage Books.
Krauss, M. (2001), "Tech, teens challenge marketers in new ways",
Marketing News, Vol. 35 No.9, pp.10.
Livingstone, Sonia M. Young People and New Media: Childhood and the
Changing Media Environment. London: Sage , 2002.
CA Martin, LW Turley, 2004. "Malls and consumption motivation: an
exploratory examination of older Generation Y consumers" ,
International Journal of Retail & Distribution Management,
<http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0890321002.html>
CA Martin, LW Turley, 2003. "MALLS AND GENERATION Y CONSUMERS: A
CONSUMPTION MOTIVATION PERSPECTIVE" Western Kentucky University Gordon
Ford College of Business Working Paper Series
<http://www.wku.edu/gfcb/papers/Turley1.pdf>
Meyer, P. (2001), "Brands need to understand mindset of echo-boomers
in order to survive", Kids Marketing Report, Vol. 1 No.28, pp.14..
Jeremy Morris, "The Net Generation? Exploring the Complexities of
Innovation Adoption among Youth"
<http://conferences.aoir.org/viewpaper.php?id=220&print=1&cf=3>
Neelakantan, S. (1999, April 19). Culture Class: How America?s youth defines
luxury. Brandweek, 40 (16), 66-70.
Newborne, N., Kerwin, K. (1999), "Generation Y", Business Week, pp.80-8.
Nucifora, A. (2000), "Marketeers see dollar signs surrounding Gen
Yers", Business Journal of Portland, Vol. 17 No.4, pp.40.
RS Parker, CM Hermans, AD Schaefer, "Fashion consciousness of Chinese,
Japanese and American teenagers", Journal of Fashion Marketing and
Management, Volume 8 Number 2 2004 pp. 176-186
<http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/2840080205.html>
Phelps, M. (1999), "The millennium kid", The International Journal of
Advertising and Marketing to Children, pp.135-9.
Phillips, A. (1997), "The difficulty of discovering what makes
Euro-teens tick", Marketing Week, Vol. 20 No.37, pp.28-9.
Ruth Rettie, "Net Generation Culture"
http://www.livros.online.pt/aulas/IOP_Papers/IOP_RETTIE_NetGenerationCulture.pdf
Aviv Shoham, V. Dalakas "Family consumer decision making in Israel:
the role of teens and parents" Journal of Consumer Marketing, Volume
20 Number 3 2003 pp. 238-251,
http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0770200305.html
Sjoberg, Ulrika. "The Rise of the Electronic Individual: A Study of
How Young Swedish Teenagers Use and Perceive Internet." Telematics and
Informatics 16 (1999): 113-33.
Susan Lee Taylor, Robert M. Cosenza, 2002. "Profiling later aged
female teens: mall shopping behavior and clothing choice ", Journal of
Consumer Marketing, Sep 2002 Volume: 19 Issue: 5 Page: 393 - 408
, <http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0770190503.html>
Thurlow, Crispin and Alex Brown. "Generation TxT? The Sociolinguistics
of Young People's Text-Messaging." Discourse Analysis On-Line 1.1
(2003 ).
Thurlow, Crispin and Susan McKay. "Profiling "New" Communication
Technologies in Adolescence." Journal of Language and Social
Psychology 22.1 (2003): 94-103.
Walker, Smith, J., Clurman, A.A. (1998), Rocking the Ages: The
Yankelovich Report on Generational Marketing, Harperbusiness, New
York, NY, .
Wolburg, J.M., Pokryvczynski, J. (2001), "A psychographic analysis of
Generation Y college students", Journal of Advertising Research,
pp.33-52.
I hope this answers your question. Please contact me if you need any
clarification on this answer before you rate it. Search strategy: the
names of the generation; also on Google Scholar. |
