<Professional lawn care industry.
According to industry sources about 26% of U.S. households use a
professional lawn care service. However other surveys show regional
variations.
There are 26 million users of lawn care services. Our customers?
customer base is aging,? noted DiMino of Lesco , adding that the
number of people over the age of 50 in the United States should double
between now and 2014. ?We think we have serious opportunity from the
Baby Boomer situation ? 50 percent of our customers? revenue comes
from customers who are over 50 years old with an income over $50,000
and a busy lifestyle.? (Source: Lesco Unveils Growth Plans. Bob West.
2/27/2003. Lawn & Landscape.)
http://www.lawnandlandscape.com/news/news.asp?ID=1266
25% of the 100 million households with lawns use professional lawn
care services which use pesticides. (Source : Harmless Pesticides ?
August 2003.)
http://gardenersrt.blarneystone.com/newsletters/2003/aug2003/pesticides.html
This survey of homeowners in Prince William County, Virginia found
that 10% use professional lawn care services to apply chemicals to
their lawns. (Source: Homeowner Survey Reveals Lawn Management
Practices in Virginia. Center for Watershed Protection.)
http://www.stormwatercenter.net/Practice/131-Homeowner%20Survey.pdf
This survey of homeowner in Plymouth, Maine found that 40% use a
professional lawn service to fertilize their lawns.
http://www.seagrant.umn.edu/seiche/2002/06/a_tale_of_two_cities_lawn_care_practices.html
This survey of Berkshire County residents found that 7% pay a
landscaper to take care of their lawn. (Source: Summary of results for
the Lawn and Garden Care Survey. Wendy Penner. Center for Ecological
Technology. January 2003.)
http://www.cetonline.org/Home/CETsurveyreport.pdf
Survey results.
http://www.cetonline.org/Home/survey_results.pdf
Florida
This study found that 25% of homeowners used a lawn care service.
(Source: Reaching Diverse Homeowner Audiences with Environmental
Lanscape Programs: Comparing Lawn Service Users and Nonusers. Glenn D.
Israel and Gary W. Knox. University of Florida.)
http://edis.ifas.ufl.edu/BODY_WC044
This survey of Chesapeake Bay residents found that 91% maintained
their own lawns. (A survey of Residential Nutrient Behaviour. Heather
Holland. Center for Watershed Protection.)
http://notes.tetratech-ffx.com/newsnotes.nsf/0/fdf52af5e4bfae7985256970006d458b?OpenDocument
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Growth.
In 2003, the demand for turf fertilization has grown 9% and for turf
weed control 5%. (see chart Fastest Growing Service Segment). Turf
fertilization is ranked fourth in the most profitable landscape
service segments after landscape installation, mowing and snow
removal.
(Source: 2003 State of the Industry Report. Landscape Management.)
http://www.landscapemanagement.net/landscape/article/articleDetail.jsp?id=70209
Daniel H. Carrothers, head of U.S. Green Industry Business for Bayer
Environmental Science, gave the following reaction when asked where he
saw the professional landscaping, lawn service and grounds maintenance
industry in three to five years: ?We?re bullish on the lawn care
segment. The market looks very favorable. Just look at the
demographics. We have a population that is aging but is focusing on
outdoor activities such as gardening. Even so, these people still want
professionals to take care of many aspects of their landscapes.?
(Source: 2003 State of the Industry: Suppliers see growth continuing.
Ron Hall. September 1, 2003. Landscape Management.)
http://www.landscapemanagement.net/landscape/article/articleDetail.jsp?id=70386
According to a survey by Associated Landscape Contractors of America
(ALCA), contracted lawn and landscape services saw a 31% growth rate
since 2002. In 2003, consumers spent $37.9 million on these services
and are anticipated to sepnd $41.6 billion in 2004. (Source: The
Landscape is Growing on Us. Green Profit.)
http://www.greenprofit.com/archive/articles/1176.asp
According to a survey by Harris Interactive, over 24.7 million U.S
households spent $28.9 billion on professional landscape, lawn care
and tree care services in 2002. An increase of more than $3 billion
over 2001. (Source: PLCAA names April ?National Lawn Care Month?.
April 8, 2004. Landscape Management.)
http://www.landscapemanagement.net/landscape/article/articleDetail.jsp?id=91405
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Leading lawn care companies and growth.
TruGreen Landcare LLC
2002 revenues $517.4 million
1 year sales growth 1.6%
2002 employees 200
(Source: Hoover?s Online.)
http://www.hoovers.com/trugreen-landcare/--ID__122884--/free-co-factsheet.xhtml
According to the company website, TruGreen has 3.4 million residential
and commercial customers in the U.S.
http://www.trugreen.com/tg/about/about.dsp
TruGreen and Chemlawn are part of The Service Master Company. (Source:
Hoover?s Online.)
http://www.hoovers.com/servicemaster/--ID__11344--/free-co-factsheet.xhtml
In 2002, ServiceMaster?s lawn care segment had revenue of $1.37
billion and operating income of $171 million. The company predicts
that TruGreen Chemlawn should have unchanged operating margins in 2004
and them improve by 0.2 to 0.5 of a percentage point after 2004. (
Source: ServiceMaster Predicts Flat Revenue for 2004. Lawn &
Landscape.)
http://www.lawnandlandscape.com/news/news.asp?ID=1822
Weedman
Established 1970.
According to Small Business Opportunities Online, Weed Man has
revenues of $50 million a year.
http://www.sbomag.com/articals/grh_02_garden.html
Weed Man U.S.A. will have sales of $17 million in 2003 and anticipates
revenues of $22 million for 2004. Within 10 years revenues are
predicted to reach the $200 million mark. (Source: Landsacpae
Management. People of the Year 2003. Ron Hall. Jason Stahl. November
1, 2003.)
http://www.landscapemanagement.net/landscape/article/articleDetail.jsp?id=73455&&pageID=2
--------------------------------------------
Demographics.
Gardening and Lawn Care Services.
Best customers:
Householders aged 55 or older.
High-income households.
Married couples without children.
College graduates.
(Source: Best Customers. Demographics of consumer demand. New strategist.)
http://64.233.183.104/search?q=cache:1SE9xE_PjPEJ:www.newstrategist.com/productdetails/BestCustomers3Samples.pdf+%22lawn+care+services%22+demographics&hl=en
According to a Gallup survey, Americans age 50 or older are the
largest consumer group that purchases professional landscape, lawn and
tree-care services. Their spending accounted for nearly 50 percent of
the total household spending on household lawn-care services.
Homeowners in the western part of the United States led the total
spending on these service, accounting for more than one-third, or 38
percent of all expenditures.
http://grounds-mag.com/mag/grounds_maintenance_value_landscaping/
Those with a house with a market value of $200,000 were twice as
likely to use a lawn care service than those with a value of $86,000.
Those approaching retirement were more likely to use a lawn care
service than those under 40 years.
Market value of house and percentage of homeowner that use a lawn care service.
$86,000 ? 20%
$95,228 ? 22%
$124,000 ? 27%
$200,000 ? 44%
Homeowners age and percentage that use a lawn care service.
35 ? 21%
44 ? 19%
54 ? 22%
60 ? 27%
65 ? 34%
70 ? 45%
(Source: Reaching Diverse Homeowner Audiences with Environmental
Lanscape Programs: Comparing Lawn Service Users and Nonusers. Glenn D.
Israel and Gary W. Knox. University of Florida.)
http://edis.ifas.ufl.edu/BODY_WC044>
-----------------------------------------
<Additional links:>
<Market overview.>
<http://asbdc.ualr.edu/bizfacts/8002.asp>
<Professional Lawn Care Association of America.>
<http://www.plcaa.org/home/>
<Complaints about TruGrenn Chemlawn listed on the ConsumerAffairs.Com site.>
<http://www.consumeraffairs.com/homeowners/trugreen.html>
<Search strategy:>
<"lawn care" survey>
<://www.google.com/search?hl=en&lr=&q=%22lawn+care%22+survey>
<"harris interactive" "lawn care">
<://www.google.com/search?hl=en&lr=&q=%22harris+interactive%22+%22lawn+care%22>
<"lawn care association">
<://www.google.com/search?hl=en&lr=&q=%22lawn+care+association%22>
<"lawn care services" "million households">
<://www.google.com/search?q=%22lawn+care+services%22+%22million+households%22&hl=en&lr=&start=10&sa=N>
<Hope this helps.> |
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