Hello, 
I need to know the demographics and psychographics of consumers buying
Special K.  If that's unattainable, then I could use information on
attitudes and/or behaivors on cereal purchases in general.

Thanks!

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Clarification of Question by kelski9-ga on 20 Jan 2006 18:37 PST

Scratch the first question.  I just need to know the average household
income of consumers in the U.S. cereal market.

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Request for Question Clarification by bobbie7-ga on 20 Jan 2006 21:00 PST

kelski9,

Please download the USDA report at this link.

http://www.ers.usda.gov/Publications/aib747/aib74707.pdf

See page 6:

Table 3?Total expenditure, quantity, and price by income level
(ACNielsen aggregate values), 1998

The first product on the list is Ready-To-IT (RTE) cereal.
You will see the amount of cereal in pounds consumed per person and
also the expenditure per person on cereal by income group.

Does the material in this report meet your needs?

Thank you.

Bobbie7