I am student of MBA in UK. I have an oppurtunity to do a Case study at
Infosys Technologies (www.infosys.com) and submit the same for my
dissertation. Infosys wants my case study to be profitable to them. I
am interested in Marketing, Retail and Organisational concepts with a
Strategic view.Management models like Ansoff's Matrix, SWOT Analysis,
Porter's Five Forces, BCG Matrix also interest me.I would like to know
how can I proceed from here.Please help me as soon as possible.

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Request for Question Clarification by pafalafa-ga on 30 Nov 2004 05:38 PST

I'm not sure what level of detail you're looking for as an answer, so
it's a bit difficult to know how to proceed.


Are you familiar with the resources available at about.com?  If not,
please have a look at this site on business case studies:



http://businessmajors.about.com/cs/casestudyhelp/a/HowToWriteCase.htm



and this one on SWOT analysis:



http://businessmajors.about.com/cs/casestudyhelp/a/SWOT.htm



Note that both sites include quite a number of links to additional
sources of information, depending on your interests.


Does this sort of information meet your needs?  If not, please let us
know how we can best assist you.

Thanks.


pafalafa-ga

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Clarification of Question by vsraja-ga on 30 Nov 2004 11:46 PST

pafalafa-ga,

Thanks for your reply.
I am pretty clear in doing a case study and not sure of what to do(The
links that you've provided deal with the former).I am expecting
something of what omnivorous-ga has provided in his comment. I want to
know what would be the possible topics of the teh study and ways of
dealing with it.I have listed some of my interests in the question.
Thanks again.

Vsraja --

For it to be helpful and profitable to Infosys, focus on something
that's narrow and worthy of examination to the company:
*  analysis of a single product line vs. competition
*  perform a value chain analysis -- again focusing on delivery of a
single service or a single product line
*  Internet or electronic media strategy of Infosys vs. competition

Best regards,

Omnivorous-GA

Thanks omnivorous-ga.

I am looking for something that you've stated.But I think Infosys
delivers many services rather than a single product and their service
offering is very wide(Do correct me if am wrong).

I am looking forward to your comment

Vsraja --

Indeed they do but they're much more focused than that implies (a
former company of mine used Infosys to do applications development
work).  Go here for an excellent series of descriptions of the
company, then find an ally within the company who needs a particular
product/market/service analysis done:
http://www.infosys.com/about/cases/cases_studies.asp

Best regards,

Omnivorous-GA

Do a quick PESTLE (Political, Economic, Social, Technological, Legal,
Environmental).

Identify the organisational sections/divisions, culture and openess,
for your own benefit. (Don't go where you're not welcomed).

Categorise the products (in each approachable division) & the
marketing attached to the product (include the product & marketing's
effectiveness & cost etc).

Compare the marketing & importance attached to less successful
products with successful products.

Company branding or product marketing (which has more weight and which
is the more effective service-user winner?)

Just a few thoughts.