Hello systemic-ga
you can add value by:
1. Ensuring the graphic design imparts a higher perceived value - the
visual element can give the impression that this is a million dollar
business or a business run out of a bedroom. This in turn may generate
larger orders physically adding value to the business.
2. Increasing the subscriber base - It is a number's game, the larger
your subscriber base, paid subscriptions or on a mailing list, the
greater the number the more valuable it is to advertisers
3. Making the sum greater than it's parts - by using a combination of
functionality to provide the ingredients to a 'sticky' formula that
keeps visitors coming back for more.
4. Choose a short and sharp domain name e.g. autos.com has more value
than fastmotorshowroom.com
5. Drive quality traffic - target your marketing so relevant people
visit your site pumping up the visitor to purchase ratio
6. If it's not a purchasing site, drive eyeballs, keep them on the
site, and maximise page impressions. This all gets stored on the
server logs making the site more attractive to the advertisers
7. Use equity to raise investment giving a paper value to the company
8. Offering high levels of customer service adds a perceived value
9. Forging symbiotic relationships with other web sites - and
maximising cross selling opportunities
10. Buying competitor sites to fill holes or add to your proposition
Also the following articles are useful:
Adding value to your links Jorn Barger 16 May 1999 robotwisdom.com
http://www.robotwisdom.com/web/value.html
Adding Value to Web Sites Doesn’t Have to Be Expensive \ by Hollis
Thomases 17 September 2001
http://www.cues.org/fyi/n_91701.htm
Adding Value to Attract Online Advertisers by Charles Fuller 22 April
2002 entrepreneur.com
http://www.entrepreneur.com/Your_Business/YB_SegArticle/0,4621,299177-----,00.html
Adding Value to a Web Site by Eddy R. 8 October 2000 webbuilder101.com
http://www.webbuilder101.com/webdevelopment/404documents/404documents.asp
Add Value by James J. Vleck 1997 venturecore.com
http://www.venturecore.com/vjimv/vmind02.htm
Search strategy
"adding value to" web sites OR website
://www.google.com/search?hl=en&ie=ISO-8859-1&q=%22adding+value+to%22+web
sites+OR+website
"adding value to" "web sites" OR “web site”
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22adding+value+to%22+%22web+sites%22+OR+%93web+site%94&btnG=Google+Search
I hope that helps
kind regards
lot-ga |
