Chico?s advertising budget will be between 3.6% and 4.0% of net sales
during fiscal 2004, versus 3.6% of net sales in fiscal 2003
Advertising and Promotion
"The marketing program for Chico?s currently consists of the following
integrated components, which are planned at a minimum of 3.6% and a
maximum of 4.0% of the Company?s net sales for fiscal 2004:
? The Passport Club (see page 6)
? Direct mail/catalogs
? National print and TV advertising
? Internet and direct phone sales
? Outreach programs
?Chico?s anticipates approximately 35 million catalogs or mailers,
together with national print, television ads, and web presence will be
part of a marketing budget that will be between 3.6% and 4.0% of net
sales during fiscal 2004, versus 3.6% of net sales in fiscal 2003.?
Source: page 19
Form 10-K
For the fiscal year ended January 31, 2004
http://www.edgar-online.com/bin/edgardoc/finSys_main.asp?dcn=0000950144-04-003715&nad
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ADVERTISING COSTS
?Costs associated with advertising are charged to expense as incurred
except for catalogs, which are amortized over the life of the catalog
(typically less than six weeks). For fiscal 2003, 2002 and 2001,
advertising costs of approximately $27.3 million, $18.8 million, and
$12.8 million, respectively, are included in general, administrative
and store operating expenses.?
Source: page 31
Form 10-K
For the fiscal year ended January 31, 2004
http://www.edgar-online.com/bin/edgardoc/finSys_main.asp?dcn=0000950144-04-003715&nad=
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I hope this is helpful!
Best regards,
Bobbie7 |
