Google Answers Logo
View Question
Q: Oral Care Products - Celebrity Endorsers ( Answered 5 out of 5 stars,   0 Comments )
Subject: Oral Care Products - Celebrity Endorsers
Category: Arts and Entertainment > Celebrities
Asked by: rmc25-ga
List Price: $200.00
Posted: 02 Dec 2004 17:05 PST
Expires: 01 Jan 2005 17:05 PST
Question ID: 437356
I am looking for a list of ten celebrities who have endorsed (paid or
free) oral care products.

I would like to know: name of celebrity, name of product they endorsed
and what year(s) their endorsements took place. Thank you.
Subject: Re: Oral Care Products - Celebrity Endorsers
Answered By: bobbie7-ga on 08 Dec 2004 20:15 PST
Rated:5 out of 5 stars
Hello Rmc25,

Below you will find the result of my research regarding celebrity
endorsers of oral care products.


Cynthia Nixon ? Oral-B Toothbrush - 2004

Sex and the City Star Cynthia Nixon Launches The Ultimate Toothbrush 

?Sex and the City actress Cynthia Nixon, is launching Oral-B's new
Professional Care 8500 toothbrush with a series of stunning, glamorous
photos by celebrity photographer, Jason Bell, one of which sees
Cynthia reclining in a bath filled with glittering diamonds.?

Published on Thursday, April 29, 2004 
"Sex and The City" star Cynthia Nixon just signed a six-figure
endorsement deal with Oral-B.?

?SEX AND THE CITY actress CYNTHIA NIXON has stripped down in a raunchy
advert for battery-operated toothbrushes.
Nixon, who played cynical lawyer MIRANDA HOBBS in the now defunct TV
comedy, is the new face of dental firm ORAL B and poses with the
gadget in a bath brimming with silver glitter for the brand's new
The 37-year-old jokes, "I love the toothbrush. I couldn't stop
laughing. It was great." August 8, 2004


Florence Henderson - Polident - 1998.

?PR Newswire; 6/16/1998 
JERSEY CITY, N.J., June 16 /PRNewswire/ -- Here's the story of a
lovely lady... who is now the new spokeswoman for Polident, the #1
selling brand of denture cleanser. Florence Henderson, best known as
Mrs. Brady, the perfect mom from the 1970's hit television series The
Brady Bunch, begins speaking for the Polident brand denture cleanser
this month in national television advertising spots.?

"Block Drug Company is extremely excited to have Florence Henderson on
the Polident team," stated John Perry, Vice President & General
Manager, Consumer Products Division. "We have a ...


Florence Henderson?s Polident Commercials


Mary-Kate and Ashley Olsen brand toothpaste Aquafresh - 2003

?The mary-kateandashley? Brand Introduces Toothpaste Co-Branded with
Aquafresh« First Kids Toothpaste Featuring Live Celebrities?

?The launch of the mary-kateandashley brand toothpaste is a landmark
in the history of toothpaste marketing: it is the first time a
children's toothpaste will be co-branded with live celebrities, rather
than fictional or animated characters.?

India Times

?Dualstar Consumer Products, Beverly Hills, CA, launched
mary-kateandashley toothpaste in September. Named for teen superstars
Mary-Kate and Ashley Olsen and co-branded with GlaxoSmithKline?s
Aquafresh, the toothpaste features a bubble cool flavor and the girls
at age 13 to appeal to young consumers. Executives said this is an
industry first?a children?s toothpaste co-branded with live

?Another 'world's first': the Olsen twins, popular with tweens around
the world, launched mary-kateandashley (TM), the toothpaste, in
cooperation with Aquafresh. It's actually the first childrens
toothpaste brand to feature 'live' celebrities (as opposed to cartoon


Arthur O'Connell ? Crest - 1970?s

?Pharmacy owner Arthur Goodwin (Arthur O'Connell) advised his
customers on the advantages of using Crest Toothpaste on a series of
1970s TV commercials. His drugstore (No.1212) was next store to Mary's
Florist. Arthur O'Connell was a veteran TV and movie actor whose
performances included the part of Mr. Hansen (1953-54) on the
education comedy MR. PEPPERS/NBC/1952-53 and Edwin Carpenter, the
33-year-old grandson of a turn-of-the-century gold miner on the sci-fi

TV Acres

?Illness forced O'Connell to cut down on his appearances in the mid
'70s, but the actor stayed busy as a commercial spokesman for a
popular toothpaste. At the time of his death, O'Connell was appearing
solely in these commercials -- by his own choice.?

NY Times


Emeril Lagase - Crest Whitening Expressions ? 2003

He said a mouthful - Observer - Emeril Lagase is new spokesperson for
Crest Whitening Expressions toothpaste
Restaurant Hospitality, Nov, 2003, by Bob Krummert

?Keep an eye on your TV screen if you want to see how deeply celebrity
chefs have penetrated popular culture. That's where you'll find Emeril
Lagasse in his new role: celebrity spokesperson for Crest Whitening
Expressions. Commercials for this line of flavored whitening
toothpastes have been airing since mid-September.?

Emeril's Tasty Toothpaste
The celebrity chef hawks cinnamon-flavored Crest.


Jane Powell - Polident ? 1990?s

Appeared in TV commercials for Polident throughout the 1990s

TV Acres


Billie Jean King  - Colgate Toothpaste - 1973

?FOCUS: Colgate Toothpaste with MFP... the breath-freshening cavity fighter.
Billie Jean King 
HEADLINE: If Colgate is just a kid's cavity fighter, how come Billie
Jean King won't brush with anything else?
CELEBRITY: BILLIE JEAN KING - Professional Tennis Champion ?


Walt Frazier - Colgate Toothpaste with MFP ? 1973 

?COMPANY: Colgate-Palmolive Company 
FOCUS: Colgate Toothpaste with MFP... the breath-freshening cavity fighter.
Walt Frazier 
HEADLINE: If Colgate is just a kid's cavity fighter, how come Walt
Frazier won't brush with anything else?
One-on-one, nobody gets past New York Knick star Walt Frazier. Not the
biggest guy in the league, not even tomorrow's superstar. But
basically Walt is a team player...
CELEBRITY: WALT FRAZIER - New York Knick Basketball Star?


Jesse Owens - Colgate Toothpaste with MFP ? 1973 

?FOCUS: Colgate Toothpaste with MFP... the breath-freshening cavity fighter.
Jesse Owens 
HEADLINE: If Colgate is just a kid's cavity fighter, how come Jesse
Owens won't brush with anything else?
His greatest victory took place 37 years ago. But Jesse Owens has
never been far from the public spotlight...
CELEBRITY: JESSE OWENS - Won four gold medals at the 1936 Berlin


Actress Wanda Hendrix ? Pepsodent ? 1948

?Beautiful and fresh-faced actress of the 1940s. This particular
picture is from Pepsodent ad. At the time, she was starring in "My Own
True Love". She really did have a Pepsodent Smile and young actor and
war hero Audie Murphy must have thought so too, as he made her his
bride off screen. She was discovered by a talent scout at junior high
school play.?

Marshas Vintage


Sachin Tendulkar - Colgate Total ? 2002

?During 2002, India's cricket captain, Sachin Tendulkar, was the
country's top brand endorser with 12 brands to his name ranging from
Pepsi and Colgate Total to Fiat Palio and Adidas. The survey showed
that in the case of cars, celebrity endorsers helped the brands attain
almost instant recall. The study also showed that consumers were not
na´ve, and were able to identify a clear difference between a good
script and a good brand idea.?

Is celebrity advertising effective?
December 05, 2003

?Think of Sachin Tendulkar. He means Pepsi in soft drinks, Boost in
malted beverages, MRF in tyres, Fiat Palio in cars, TVS Victor in
two-wheelers, Colgate Total in toothpastes, Britannia in biscuits,
Visa in credit cards, Airtel in mobile services and Band-aid.
Clearly, an overload of brands and categories associated with one star.?

Rediff: December 2003

Magazine WOMAN'S DAY
Date 04/01/1941
See the ad here:


See the ad here


CALOX Tooth Powder - George Brent - 1942
See the ad here

From the Sandra & Gary Baden Collection of Celebrity Endorsements in Advertising:

Joan Bennett (2 ads) for  Calox tooth powder 1940?s

Claudette Colbert (2 ads) for  Calox tooth powder 1940?s

Paulette Goddard for  Calox tooth powder1940?s

Rita Hayworth for  Calox tooth powder 1940?s

Alan Ladd for  Calox tooth powder 1940?s

Dorothy Lamour for  Calox toothpowder 1940?s

Joel McCrea for  Calox tooth powder 1940?s

Barbara Stanwyck for  Calox tooth powder1940?s

American History Archives


Martha Raye - Super Polident ? 1980?s

?Remember Martha was the spokesperson for a denture adhesive back in
the mid-eighties. I'm pretty sure it was Polident. Anyway, the
commercial introduced her as "Martha Raye, actress and denture wearer"
- Martha then extolled the benefits of super-grip Polident.?

Martha Raye Super Polident (Dentures) 
TV Acres

"This Biography segment is a revelation to those who only know Martha
Raye as the lady on the Polident commercials."


Search terms used:

Oral care
Celebrity OR celebrities 
Spokespersons OR spokesperson 

I hope this is helpful. 

Best regards,
rmc25-ga rated this answer:5 out of 5 stars

There are no comments at this time.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  

Google Home - Answers FAQ - Terms of Service - Privacy Policy