Hello Rmc25,
Below you will find the result of my research regarding celebrity
endorsers of oral care products.
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Cynthia Nixon ? Oral-B Toothbrush - 2004
Sex and the City Star Cynthia Nixon Launches The Ultimate Toothbrush
?Sex and the City actress Cynthia Nixon, is launching Oral-B's new
Professional Care 8500 toothbrush with a series of stunning, glamorous
photos by celebrity photographer, Jason Bell, one of which sees
Cynthia reclining in a bath filled with glittering diamonds.?
http://www.beauty-uk.co.uk/
Published on Thursday, April 29, 2004
"Sex and The City" star Cynthia Nixon just signed a six-figure
endorsement deal with Oral-B.?
Examiner
http://www.examiner.com/article/index.cfm/i/042904c_scoop
?SEX AND THE CITY actress CYNTHIA NIXON has stripped down in a raunchy
advert for battery-operated toothbrushes.
Nixon, who played cynical lawyer MIRANDA HOBBS in the now defunct TV
comedy, is the new face of dental firm ORAL B and poses with the
gadget in a bath brimming with silver glitter for the brand's new
commercial.
The 37-year-old jokes, "I love the toothbrush. I couldn't stop
laughing. It was great."
Contactmusic.com: August 8, 2004
http://www.contactmusic.com/new/xmlfeed.nsf/mndwebpages/nixon.s%20oral%20pleasure
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Florence Henderson - Polident - 1998.
?PR Newswire; 6/16/1998
JERSEY CITY, N.J., June 16 /PRNewswire/ -- Here's the story of a
lovely lady... who is now the new spokeswoman for Polident, the #1
selling brand of denture cleanser. Florence Henderson, best known as
Mrs. Brady, the perfect mom from the 1970's hit television series The
Brady Bunch, begins speaking for the Polident brand denture cleanser
this month in national television advertising spots.?
"Block Drug Company is extremely excited to have Florence Henderson on
the Polident team," stated John Perry, Vice President & General
Manager, Consumer Products Division. "We have a ...
Highbeam
http://www.highbeam.com/library/doc0.asp?DOCID=1G1:20798206&refid=ip_almanac_hf
Florence Henderson?s Polident Commercials
http://www.polident.com/commercials.aspx
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Mary-Kate and Ashley Olsen brand toothpaste Aquafresh - 2003
?The mary-kateandashley? Brand Introduces Toothpaste Co-Branded with
Aquafresh® First Kids Toothpaste Featuring Live Celebrities?
?The launch of the mary-kateandashley brand toothpaste is a landmark
in the history of toothpaste marketing: it is the first time a
children's toothpaste will be co-branded with live celebrities, rather
than fictional or animated characters.?
India Times
http://medianet.indiatimes.com/PRShow.asp?Key=19775449&ID=5437
?Dualstar Consumer Products, Beverly Hills, CA, launched
mary-kateandashley toothpaste in September. Named for teen superstars
Mary-Kate and Ashley Olsen and co-branded with GlaxoSmithKline?s
Aquafresh, the toothpaste features a bubble cool flavor and the girls
at age 13 to appeal to young consumers. Executives said this is an
industry first?a children?s toothpaste co-branded with live
celebrities.? http://www.happi.com/current/Feb041.htm
?Another 'world's first': the Olsen twins, popular with tweens around
the world, launched mary-kateandashley (TM), the toothpaste, in
cooperation with Aquafresh. It's actually the first childrens
toothpaste brand to feature 'live' celebrities (as opposed to cartoon
characters).? http://www.springwise.com/newbusinessideas/2003/12/dental_care.html
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Arthur O'Connell ? Crest - 1970?s
?Pharmacy owner Arthur Goodwin (Arthur O'Connell) advised his
customers on the advantages of using Crest Toothpaste on a series of
1970s TV commercials. His drugstore (No.1212) was next store to Mary's
Florist. Arthur O'Connell was a veteran TV and movie actor whose
performances included the part of Mr. Hansen (1953-54) on the
education comedy MR. PEPPERS/NBC/1952-53 and Edwin Carpenter, the
33-year-old grandson of a turn-of-the-century gold miner on the sci-fi
comedy THE SECOND HUNDRED YEARS/ABC/1967-68.?
TV Acres
http://www.tvacres.com/admascots_mrgoodwin.htm
?Illness forced O'Connell to cut down on his appearances in the mid
'70s, but the actor stayed busy as a commercial spokesman for a
popular toothpaste. At the time of his death, O'Connell was appearing
solely in these commercials -- by his own choice.?
NY Times
http://movies2.nytimes.com/gst/movies/filmography.html?p_id=53319&mod=bio
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Emeril Lagase - Crest Whitening Expressions ? 2003
He said a mouthful - Observer - Emeril Lagase is new spokesperson for
Crest Whitening Expressions toothpaste
Restaurant Hospitality, Nov, 2003, by Bob Krummert
?Keep an eye on your TV screen if you want to see how deeply celebrity
chefs have penetrated popular culture. That's where you'll find Emeril
Lagasse in his new role: celebrity spokesperson for Crest Whitening
Expressions. Commercials for this line of flavored whitening
toothpastes have been airing since mid-September.?
http://216.239.63.104/search?q=cache:-O6Xfxid538J:www.findarticles.com/cf_0/m3188/11_87/110622404/p1/article.jhtml+Toothpaste+celebrity+OR+celebrities++spokespersons+OR+spokesperson&hl=en
Emeril's Tasty Toothpaste
The celebrity chef hawks cinnamon-flavored Crest.
http://slate.msn.com/id/2088885/
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Jane Powell - Polident ? 1990?s
Appeared in TV commercials for Polident throughout the 1990s
IMDB
http://www.imdb.com/name/nm0007225/otherworks
TV Acres
http://www.tvacres.com/advertising_endorsements.htm
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Billie Jean King - Colgate Toothpaste - 1973
http://cgi.ebay.ca/ws/eBayISAPI.dll?ViewItem&category=430&item=5145000046&rd=1
?FOCUS: Colgate Toothpaste with MFP... the breath-freshening cavity fighter.
Billie Jean King
HEADLINE: If Colgate is just a kid's cavity fighter, how come Billie
Jean King won't brush with anything else?
CELEBRITY: BILLIE JEAN KING - Professional Tennis Champion ?
http://pages.tias.com/10720/PictPage/1922065420.html?mall=%2Fstores%2Frbads&itemKey=1922065420&store=%2Fstores%2Frbads&catId=celebrity3&itemNo=730082
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Walt Frazier - Colgate Toothpaste with MFP ? 1973
?COMPANY: Colgate-Palmolive Company
FOCUS: Colgate Toothpaste with MFP... the breath-freshening cavity fighter.
Walt Frazier
HEADLINE: If Colgate is just a kid's cavity fighter, how come Walt
Frazier won't brush with anything else?
One-on-one, nobody gets past New York Knick star Walt Frazier. Not the
biggest guy in the league, not even tomorrow's superstar. But
basically Walt is a team player...
CELEBRITY: WALT FRAZIER - New York Knick Basketball Star?
http://pages.tias.com/10720/PictPage/1922066058.html?mall=%2Fstores%2Frbads&itemKey=1922066058&store=%2Fstores%2Frbads&catId=celebrity3&itemNo=730137
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Jesse Owens - Colgate Toothpaste with MFP ? 1973
?FOCUS: Colgate Toothpaste with MFP... the breath-freshening cavity fighter.
Jesse Owens
HEADLINE: If Colgate is just a kid's cavity fighter, how come Jesse
Owens won't brush with anything else?
His greatest victory took place 37 years ago. But Jesse Owens has
never been far from the public spotlight...
CELEBRITY: JESSE OWENS - Won four gold medals at the 1936 Berlin
Olympics.? http://pages.tias.com/10720/PictPage/1922065389.html?mall=%2Fstores%2Frbads&itemKey=1922065389&store=%2Fstores%2Frbads&catId=celebrity3&itemNo=730072
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Actress Wanda Hendrix ? Pepsodent ? 1948
?Beautiful and fresh-faced actress of the 1940s. This particular
picture is from Pepsodent ad. At the time, she was starring in "My Own
True Love". She really did have a Pepsodent Smile and young actor and
war hero Audie Murphy must have thought so too, as he made her his
bride off screen. She was discovered by a talent scout at junior high
school play.?
Marshas Vintage
http://www.marshasvintage.com/albums/album_image/920087/226703.htm
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Sachin Tendulkar - Colgate Total ? 2002
?During 2002, India's cricket captain, Sachin Tendulkar, was the
country's top brand endorser with 12 brands to his name ranging from
Pepsi and Colgate Total to Fiat Palio and Adidas. The survey showed
that in the case of cars, celebrity endorsers helped the brands attain
almost instant recall. The study also showed that consumers were not
naïve, and were able to identify a clear difference between a good
script and a good brand idea.?
http://www.biz-community.com/Article/196/82/3580.html
Is celebrity advertising effective?
December 05, 2003
?Think of Sachin Tendulkar. He means Pepsi in soft drinks, Boost in
malted beverages, MRF in tyres, Fiat Palio in cars, TVS Victor in
two-wheelers, Colgate Total in toothpastes, Britannia in biscuits,
Visa in credit cards, Airtel in mobile services and Band-aid.
Clearly, an overload of brands and categories associated with one star.?
Rediff: December 2003
http://www.rediff.com/money/2003/dec/05guest.htm
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OLIVIA DE HAVILLAND - CALOX TOOTH POWDER - 1941
Advertiser CALOX TOOTH POWDER
Product CALOX TOOTH POWDER
Tag Line OLIVIA DE HAVILLAND IS JUST ONE OF MANY ...
Magazine WOMAN'S DAY
Date 04/01/1941
See the ad here:
http://tjs-labs.com/advertising/show-picture.php?id=1077912561
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1942 CALOX TOOTH POWDER VERONICA LAKE
See the ad here
http://cgi.ebay.ca/ws/eBayISAPI.dll?ViewItem&category=4066&item=6135799848&rd=1&ssPageName=WDVW
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CALOX Tooth Powder - George Brent - 1942
See the ad here
http://cgi.ebay.ca/ws/eBayISAPI.dll?ViewItem&category=13597&item=7119238590&rd=1&ssPageName=WDVW
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From the Sandra & Gary Baden Collection of Celebrity Endorsements in Advertising:
Joan Bennett (2 ads) for Calox tooth powder 1940?s
Claudette Colbert (2 ads) for Calox tooth powder 1940?s
Paulette Goddard for Calox tooth powder1940?s
Rita Hayworth for Calox tooth powder 1940?s
Alan Ladd for Calox tooth powder 1940?s
Dorothy Lamour for Calox toothpowder 1940?s
Joel McCrea for Calox tooth powder 1940?s
Barbara Stanwyck for Calox tooth powder1940?s
American History Archives
http://americanhistory.si.edu/archives/d7611.htm
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Martha Raye - Super Polident ? 1980?s
?Remember Martha was the spokesperson for a denture adhesive back in
the mid-eighties. I'm pretty sure it was Polident. Anyway, the
commercial introduced her as "Martha Raye, actress and denture wearer"
- Martha then extolled the benefits of super-grip Polident.?
http://www.findadeath.com/Deceased/r/Martha%20Raye/martha_raye.htm
Martha Raye Super Polident (Dentures)
TV Acres
http://www.tvacres.com/advertising_endorsements.htm
"This Biography segment is a revelation to those who only know Martha
Raye as the lady on the Polident commercials."
Amazon
http://www.amazon.com/exec/obidos/tg/detail/-/0767023595/103-6776139-8451060?v=glance
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Search terms used:
Oral care
Celebrity OR celebrities
Spokespersons OR spokesperson
Toothpaste
Toothbrush
Dentures
Pepsodent
Crest
Colgate
Aquafresh
I hope this is helpful.
Best regards,
Bobbie7 |
,
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