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Q: Apple Computer - CRM Software ( No Answer,   0 Comments )
Question  
Subject: Apple Computer - CRM Software
Category: Business and Money > eCommerce
Asked by: wombat319-ga
List Price: $15.00
Posted: 25 Jan 2006 08:17 PST
Expires: 27 Jan 2006 11:51 PST
Question ID: 437486
I need to know what software Apple Computer uses for their corporate
Customer Relationship Management and/or Knowledge Management to
support their e-marketing strategy?  Also, how would you evaluate
this?

Request for Question Clarification by czh-ga on 25 Jan 2006 17:48 PST
Hello wombat319-ga,

What are you referring to when you ask, "Also, how would you evaluate
this?" Evaluate what? Thanks.

~ czh ~

Clarification of Question by wombat319-ga on 26 Jan 2006 06:19 PST
I'm asking about the performance and effectiveness of this software to
Apple's CRM program specifically.  What "wins" have they had?  What is
the value proposition?  How has it differentiated Apple from their
competitors?

Thank you.
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