First, we need to find out who has the domain name of 2o7.net and we
can do that through the Network Solutions "WHOIS" tool.
"Comprehensive search across multiple WHOIS databases. Includes all
domains, extensions regardless of where they are registered."
To use this tool, go to the web address above, type the domain name in
the box, 2o7.net in this case, and click the "SEARCH" button.
We find out the following company has the domain name: Omniture, Inc.
If we go to that company's web site's "COMPANY" page, we find out more.
"SiteCatalyst has tracked tens of billions of page views for some of
the Internet's largest and most active web sites."
If we look at the source code of the New York Times web page, we find
the last connection.
<!-- SiteCatalyst code version: G.5.
var s_channel="nytimes.com home"
In Internet Explorer (IE), you can go to the web site, click on the
"View" menu option at the top of the IE window and then click on the
"Source" menu option to view the web page's source code.
So, it appears that 2o7.net (Omniture) is trying to set a tracking
cookie on your computer in order to provide the N.Y. Times with some
types of information, such as the web site you came from, the web site
you go to afterwards, etc.
"The New York Times on the Web is currently using and has contracted
with Omniture, a third party, to track and analyze non-personally
identifiable usage and volume statistical information from our
visitors and customers to administer our Web site in order to
constantly improve the Web site quality.
on behalf of The New York Times on the Web which will be listed under
the domain 2O7.net. For more information about Omniture's privacy
policy, including how to opt out, go to www.omniture.com."
If you need any clarification, feel free to ask.
Used known tools, such as the Network Solutions' WHOIS service, and
searched the above web sites for pertinent information.
Looking Forward, denco-ga - Google Answers Researcher