Google Answers Logo
View Question
 
Q: Current ad agency of record for the brands of 8 consumer product manufacturers ( No Answer,   0 Comments )
Question  
Subject: Current ad agency of record for the brands of 8 consumer product manufacturers
Category: Business and Money > Advertising and Marketing
Asked by: businessquestions-ga
List Price: $200.00
Posted: 02 Feb 2006 16:51 PST
Expires: 08 Feb 2006 13:16 PST
Question ID: 440695
Begin with the list of the largest ad agency holding groups, which can
be found at http://biz.yahoo.com/p/720mktd.html sorted by market
capitalization.

From that list, each holding group has multiple agencies under its umbrella.

I'd like to know the *current* agency of record for the following
consumer product brands (which I've grouped by manufacturer to the
best of my ability):

A. Reckitt Benckiser
   Air Wick
   Haze
   Wizard
   Dettox
   D-Con
   Easy-Off
   Glass Plus
   Harpic
   Lime-a-way
   Lysol
   Mop & Glo
   Mortein
   Old English
   Poliflo
   Prosolve
   Resolve
   Sani-Flush
   Scrub Free
   Spray N Wash
   Vanish
   Zud

B. Unilever
   Brut Shave
   Final Touch
   Vim
   Cif
   Domestos
   Domex
   Glorix
   Omo
   Ala
   Snuggle
   Comfort
   Persil
   Lever Wipes
   Helene Curtis
   Pepsi-Lipton
   Ragu
   Dove
   Ponds
   Suave
   Five Brothers
   Breyers
   Good Humor
   Popsicle
   Klondike
   Becel
   Caress
   Cutex
   Lipton
   Mentadent
   Q-Tip
   Rinso
   Rave
   Surf

C. Colgate
   Ajax
   Super Pop
   Fabuloso
   Xampa
   Javisol
   Cristasol
   Nanas
   POL
   Bolsas-Paquitas

D. Gillette
   Mach 3
   Sensor Excel
   Venus

E. Clorox
   Armor Car
   Black Flag
   Clorox
   Combat
   Formula 409
   Glad
   Handi-Wipes
   Lestoil
   Liquid Plumr
   Pine-Sol
   Soft Scrub
   SOS
   STP Auto Care
   Tilex
   Pax

F. Procter & Gamble
   Ariel
   Tide
   Comet
   Flash
   Mr. Clean
   Gain
   Swiffer
   Impress
   Febreze

G. Sara Lee
   Ambi-Pur
   Endust
   Kiwi

H. Bayer
   Bayer Aspirin
   Aleve
   Flanax
   Alka-Seltzer
   One-a-Day

For example, one of the the holding companies (Interpublic Group of
Companies) has an ad agency network under its umbrella called "McCann
Erickson Worldgroup".  On McCann's website, they list Unilever as one
of their clients.  I'd want to know which of Unilever's brands that
McCann currently does advertising for.

(Obviously I'm looking for this kind of information for each of the
brands I've listed above).

There are probably no more than a dozen ad agencies that do the
advertising for all of the brands I've listed.  The biggest problem
will be finding *current* information.

If any of the brands I've listed above are incorrectly paired with a
manufacturer, I'd also like to know about it.

If any of the brands are no longer being marketed, I'd like to know about it.
Answer  
There is no answer at this time.

Comments  
There are no comments at this time.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at answers-support@google.com with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  


Google Home - Answers FAQ - Terms of Service - Privacy Policy