Begin with the list of the largest ad agency holding groups, which can
be found at http://biz.yahoo.com/p/720mktd.html sorted by market
capitalization.
From that list, each holding group has multiple agencies under its umbrella.
I'd like to know the *current* agency of record for the following
consumer product brands (which I've grouped by manufacturer to the
best of my ability):
A. Reckitt Benckiser
Air Wick
Haze
Wizard
Dettox
D-Con
Easy-Off
Glass Plus
Harpic
Lime-a-way
Lysol
Mop & Glo
Mortein
Old English
Poliflo
Prosolve
Resolve
Sani-Flush
Scrub Free
Spray N Wash
Vanish
Zud
B. Unilever
Brut Shave
Final Touch
Vim
Cif
Domestos
Domex
Glorix
Omo
Ala
Snuggle
Comfort
Persil
Lever Wipes
Helene Curtis
Pepsi-Lipton
Ragu
Dove
Ponds
Suave
Five Brothers
Breyers
Good Humor
Popsicle
Klondike
Becel
Caress
Cutex
Lipton
Mentadent
Q-Tip
Rinso
Rave
Surf
C. Colgate
Ajax
Super Pop
Fabuloso
Xampa
Javisol
Cristasol
Nanas
POL
Bolsas-Paquitas
D. Gillette
Mach 3
Sensor Excel
Venus
E. Clorox
Armor Car
Black Flag
Clorox
Combat
Formula 409
Glad
Handi-Wipes
Lestoil
Liquid Plumr
Pine-Sol
Soft Scrub
SOS
STP Auto Care
Tilex
Pax
F. Procter & Gamble
Ariel
Tide
Comet
Flash
Mr. Clean
Gain
Swiffer
Impress
Febreze
G. Sara Lee
Ambi-Pur
Endust
Kiwi
H. Bayer
Bayer Aspirin
Aleve
Flanax
Alka-Seltzer
One-a-Day
For example, one of the the holding companies (Interpublic Group of
Companies) has an ad agency network under its umbrella called "McCann
Erickson Worldgroup". On McCann's website, they list Unilever as one
of their clients. I'd want to know which of Unilever's brands that
McCann currently does advertising for.
(Obviously I'm looking for this kind of information for each of the
brands I've listed above).
There are probably no more than a dozen ad agencies that do the
advertising for all of the brands I've listed. The biggest problem
will be finding *current* information.
If any of the brands I've listed above are incorrectly paired with a
manufacturer, I'd also like to know about it.
If any of the brands are no longer being marketed, I'd like to know about it. |