We are looking for comprehensive research in the polar fleece apparel
market worldwide within the last two to three years. Some background
on fleece: there essentially are two types ? basic or standard fleece
and ?polar? fleece. Basic fleece is usually is sold as a poly-cotton
blend or 100% cotton. Polar fleece ? popularized by Malden Mills in
the late ?80s, polar fleece is now a generic term that refers to the
broad category of polyester-rich high-pile fleece. We are interested
in polar fleece (made with 100% synthetic fabric) market information.
The specific information we are looking for include:
- How big is the polar fleece market worldwide. In dollars, units, and/or yards.
- What is the geographic breakdown of the polar fleece market (World,
US, EU, Japan, others)?
- Who are the major producers of polar fleece fabrics (internationally)?
- Who are the 10 largest retailers of polar fleece products (US and
internationally)? In volume and dollar figures?
- What are the different product categories that polar fleece goes into?
- Who are the buyers of fleece products (age, sex, income, etc)?
- What is the price range for polar fleece apparel products?
- Who are the high end, mid tier, low end, and mass sellers of polar
fleece products?
- What are the key competitive factors between the polar fleece manufacturers?
- What market channels are fleece products typically sold through
(outdoor, ready to wear, activewear)? |