I need help coming up with an appropriate title for a marketing job.  

The person will be doing market research to identify business
opportunities, analyzing the markets of key customers, preparing
presentations for top management, and tracking our company's marketing
position vs the competition.  This will not be just basic market
research.  It will involve significant judgement and creativity.

The job title must convey that the person is critical to the business
and that the person has 5 years of solid experience (not entry level).
 A manager title is not appropriate at this point.  However, a
standard title like "marketing analyst" does not convey how integral
this person will be to the organization.  The company is the US
division of a $5 billion / 40,000 employee company.

Please support your recommendations with links to information about
job descriptions for the titles you recommend.  Any comments would be
very welcomed as well.

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Request for Question Clarification by pafalafa-ga on 06 Feb 2006 11:27 PST

Use of terms like "senior", "lead", "coordinator" seem to be the
solution for many companies.

Here are some examples of how non-managerial senior marketing
personnel are titled at various organizations:



Marketing Coordinator, Influencer and Relationship Marketing 
The Iams Company


Marketing Lead
J.P. Morgan Chase & Co


Senior Marketing Specialist
Husson College


Senior Marketing Analyst-Interactive Marketing
Southwest Airlines 


Senior Marketing Assistant-Director Marketing
Chevron


Senior Marketing Communications 
Apropos Technology


Senior Marketing Analyst
Ameristar Casinos


Senior Marketing Coordinator
The Vanguard Group


Senior Market Research Analyst
Daymon Worldwide 


Marketing Associate
HFS Architects


Marketing Associate
University of California 


Senior Associate, Market Development
CRESA Partners 


Marketing Lead, Marketing
J.P. Morgan Chase & Co.


Marketing Lead General
Software AG, Inc


Lead Marketing Specialist
TSYS Corporation


Market Lead Coordinator
Bechtel Group, Inc


Lead Marketing Support
Froley, Revy Investment 


Lead Market Intelligence Analyst 
KeySpan Corporation


Senior Lead, Marketing, International and Extended Studies
San Jose State Univ


===============


Does that help?

Please let me know what sort of additional information you would like
to make for a complete answer to your question.

pafalafa-ga

How 'bout using titles like "associate" or "coordinator" which all
sorts of companies often use to denote positions
more-advanced-than-entry-level-but-still-not-manager-level. Would
"Marketing Analysis Associate" or "Marketing Analaysis Coordinator" be
accurate to the position?

Also, to the extent that the position involves "business
opportunities", maybe you there's something to be done with the phrase
"New Business Development" which companies sometimes use to convey
those sorts of responsibilities...

You could tack on "senior" or "leader" to any title to make it more important.