Hi There!

I have a very small interest in a dog training business.  The trainer
is an expert.  He trains dogs in one day and charges $300 per dog.  He
is always booked weeks in advance.

Sooooooo....greedy little guy that I am, I am now looking into
"scalability" for this booming business.  We're considering several
different ideas:  group classes, infomercial, DVD, newsletter, write a
book, write magazine articles, streaming internet, etc.

The best idea thus far appears to be the DVD.  We could pay a
professional videographer to make the master video.  Since we would
own all the content, we could then replicate the DVD ourselves. 
Voila!  Early retirement for everyone!  heh  heh  heh

So I am looking for the steps involved in going from concept to
actually putting the DVD into the hands of paying customers.  A 5-star
answer would include:

(1)  outline of steps
(2)  pricing for hiring a professional video person
(3)  a couple of methods for advertising the DVD

All comments greatly appreciated!

Thanks.
ron


P.S.  This task is "expandable."   So if you find a promising line of
inquiry that would require more than the $40 price, please do mention
it.  Thanks!