<Gift certificates ? statistics.
US Market 2004.
According to the National Retail Federation, $55 billion worth of gift
cards were sold in 2004.
By 2007, sales are predicted to reach $85 billion. (Source:
TowerGroup.) (Got a gift card? Know the risks. CNN Money.)
http://money.cnn.com/2004/12/29/news/fortune500/giftcards_risks/index.htm
US market 2003.
According to Boston consulting firm Bain & Co, between $42 billion and
$45 billion in gift certificates and cards will be issued in 2003.
(The Role of Gift Certificates and Gift Cards in Corporate Recognition
and Incentive Programs. IPC.)
http://www.incentivecentral.org/The_Role_of_Gift_Certificates_and_Gift_Cards.456.0.html
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Company sales.
Amazon.com sold over half a million gift certificates between November
25th and December 24th 2004. (Source: Reuters.)
http://investing.reuters.co.uk/Stocks/QuoteCompanyNewsArticle.aspx?type=pressReleases&symbol=AMZN.O&storyID=83332+27-Dec-2004+BW
Giftcertificates.com.
2003 sales - $95 million.
1 year sales growth 35.7%
(Source: Hoover?s Online.)
http://www.hoovers.com/giftcertificates.com/--ID__101143--/free-co-factsheet.xhtml
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Redemption rate.
According to a Nielsen report, gift certificates have a non-redemption
average of 16%. (Gift Check Solutions.)
http://www.giftchecksolutions.com/red/pop/pop.php
According to Dan Horne, a gift certificate expert and business
professor at Providence College in Rhode Island, between 4 and 10% of
gift certificates are not redeemed. (Source: Unredeemed gifts ? a
mystery solved. By E. Janene Nolan. The News Journal.)
http://www.unclaimed.org/owner_news/default.asp?visitorType=owner&ID=71
According to a survey by Paymentech LP, 16% of gift cards were
redeemed three days after Christmas. (An offbeat holdiday tune. By
Richard Breen. GSA Business.)
http://www.gsabusiness.com/addedValuesPI/stories/storyReader$741
According to the National Retail Federation, an estimated $17.24
billion worth of gift cards were expected to be sold during the 2004
holidays. When redeemed purchases are typically made that are 15%
above the value of the card. One downside for retailers is that
purchasers often buy marked down goods. (Source: Last-Minute Rush. By
Ronette King. December 24, 2004. The Times ? Picayune.)
http://www.nola.com/business/t-p/index.ssf?/base/money-0/110387153698400.xml
96% of gift certificates are redeemed within 2 years. (Source: Bill
would extend life of gift cards to minimum 7 years. By Lynda Arakawa.
March 22, 2004. HonolulAdvertiser.com.)
http://the.honoluluadvertiser.com/article/2004/Mar/22/ln/ln07a.html
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Surveys.
According to an ICSC survey of mall owners:
1. Most gift certificates are bought in December.
2. The customer service booth is the most popular location for
purchasing a gift certificate.
3. Certificates are usually redeemed within 3 months.
4. 56% of gift certificates expire after 12 months.
5. January is the most popular month for redemption of gift certificates.
6. The average value of mall gift certificates is $25.
7. The average value of retail gift certificates is $35.
Pdf version
http://216.239.59.104/search?q=cache:HYt4iYPh9O0J:holiday.icsc.org/giftcards.pdf++%22gift+certificates%22+%22average+value%22&hl=en
Html version.
http://216.239.59.104/search?q=cache:HYt4iYPh9O0J:holiday.icsc.org/giftcards.pdf++%22gift+certificates%22+%22average+value%22&hl=en
The Consumer Insights Survey by ValueLink found that 52% of
respondents preferred giving gift cards, 38% cash and 11% gift
certificates.
http://promomagazine.com/premiums/gift_cards/
According to the Tower Group.
83% of Americans use gift cards.
33 % of the value is never redeemed.
61% spent more at the store than the original amount on the card.
54% of gift card users make more than one trip to the retailer to
spend the card?s value.
(Source: Season?s top gift? It?s in the cards. John Ortiz. The
Sacramento Bee. November 26, 2004.)
http://www.sacbee.com/content/shopping/holiday/story/11571904p-12469499c.html
A survey by Visa Canada found that 59% intend to gives gift
certificates in 2004 compared to 44% in 1999. (Source: Visa.)
http://www.newswire.ca/en/releases/archive/December2004/06/c1134.html
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Online sales.
According to ComScore, in 2002 online sales of gift certificates were
$250 million. (Source: Online a Bright Spot in Holiday Season. January
2003. Double Click.)
http://www3.doubleclick.com/market/2003/01/dc/feature1.htm
A survey of online shoppers found that 8.4% intended to purchase
online gift certificates.
(Giftpoin.com: Specializing in corporate Gift Certificates. M.A.
Mills. January 20, 2000.)
http://www.internetnews.com/bus-news/article.php/289791>
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<Hope this helps.> |
