Request for Question Clarification by
hummer-ga
on
10 Feb 2006 09:12 PST
Hi John,
I haven't been able to come up with a precise date for you, but the
following article (which at the least, I think you will enjoy),
mentions that S & S was still with ANC in 1930 and switched to
independent distributors in the early 1930's.
Electronic Magic by George W. Geib
"American News was the country's major news stand distributor. ...Its
level of service was also a curse to many publishers. Geared to
newspapers and mass magazines, it offered less attention to such
smaller publications as the pulps -- and, in particular, provided no
return privileges. No wonder that the word from news stand operators
in New York City of actual sales figures was so important to Street &
Smith in 1930: they never saw a copy after it went onto the back of an
ANC truck, and hence could get no independent audit of sales figures.
There was, of course, an alternative that Street & Smith would turn to
in the early 1930's -- the independent distributors. Not quite as
independent as their name suggested, they were actually a group of
loosely structured associations of dealers who pooled their resources
(and occasionally, as in Chicago, their muscle) to compete with
American News and Union News. Denied the big magazines, the
independents stressed other titles: racing forms, men's magazines, and
small publications (including many of the pulps). The racy covers we
associate with many pulps make much more sense when you remember the
type of periodical they often shared the shelves with. In good times
the independent stand offered an outlet for sales, but when times
turned bad or new competitors appeared, it meant that many of the
pulps (which, like modern men's magazines, had very little in the way
of mail order subscriptions) had a major distribution problem. "
http://blue.butler.edu/~ggeib/shadow.html
Does that help?
hummer