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Q: FOR belindalevez-ga !! continuation research for businessplan ( No Answer,   0 Comments )
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Subject: FOR belindalevez-ga !! continuation research for businessplan
Category: Business and Money > Advertising and Marketing
Asked by: dgor-ga
List Price: $200.00
Posted: 09 Feb 2006 12:45 PST
Expires: 09 Feb 2006 12:52 PST
Question ID: 443767
Hi belindalevez
Here I will not repeat my introduction from question
http://answers.google.com/answers/threadview?id=442868
This question is about the same businessplan.

I need the answer until Saturday. Thanks
=============================================

1. POSSIBLE MULTIPLICATORS / RESELLERS
==================================

Make a list of possible multiplicators for my programm (top-down and
bottom-up / push-and pull strategies) and describe the general
strategy you would assume to work. See examples below ? Note: there
are questions for you inside those examples:

a) high / middle schools
-----------------------------------------------
Strategy: 
Convince as many individual teachers as possible (bottom-up)

Questions:
Where do teachers come together? What events? What assosciations?
e.g.- German-Teacher-Association
- all teachers: Professional development workshops
- etc. please list more!! Also list all associations etc.
- MOST IMPORTANT: Where can I get a 100% reliable COMPLETE database of
ALL addresses of all middle- and high-schools in the USA? If there are
no free offers, where can I buy such database and how much does it
cost? I need specific links / offers.

b) School-districts (Super-Intendent / Technology director)
-----------------------------------------------------------------------------------------
Strategy:
Make use of existing relations to get refered to people on top of the 
Hierarchy and convince them ? have a license or specific
distribution/price model ready for whole school-districts.

Questions:
How many are there? 
What is the average number of students per district?
What is their specific areas of influence / decision?


c) PTAs (Parents Teachers Association)
------------------------------------------------------
Strategy:
achieve ?pull effect? by convincing assembly

Questions:
- How to get an appointment? Which pretense / occasion / argumentation
to use to get an appointment?
- How many are there?
- What are their specific areas of influence / decision?

d) ?student teachers? associations or organizations or assemblies or whatever. 
----------------------------------------------------------------------------------------
Please list. 
The young teachers are motivated and open towards technology, they are
the decision makers of the future. It would be interesting to get hold
of them in larger numbers and expose them to our brand / presentation.


e) After-school tutoring / private learning-centeres / similar
institutions / franchises
------------------------------------------------------------------------------------------
eg. ?Sylvan Learning Center?  (daugher of Educate-Inc.com)

Please make list with all the big ones INCLUDING THE NUMBER OF
STUDENTS EACH YEAR!!!   Also note whether they are organized privatly
/ as a franchise or whatever it is. That?s important for the decision
of how to approach them.


f) State- and Nationwide Umbrella organizations eg. Of private schools
-----------------------------------------------------------------------------------
Eg. http://www.catholicschoolmgmt.com/
- please make extensive list.


g) Institutions that deal with adult education / language-schools
----------------------------------------------------------------------
e.g. I believe ?community colleges? or similar are big in adult-ed
(not sure though).
please make a list of others as well. For each one describe in one-two
sentences the proposed strategy and some key statistics that are
interesting for market potential, eg. Number of institutions /
students etc.

Berlitz is a good example for a language school. Here I have a specific request:
- How many total customers does the Language School "Berlitz" have every
year worldwide?
- If possible, please also tell me, what percentage of the total
customers worldwide are taking german, spanish and french courses (the
sum of all three).


h) Institutions, public and private, that deal with / have / prepare
for standardized tests or education
----------------------------------------------------------------------------
- ETS (Educational testing services) doing stuff like the SAT / GRE /
GMAT / TOEFEL etc.
- Drivers-license test
- CPAs
- Standard education / tests for Brokers

Please make an list as extensive as possible and describe very shortly
the form of organization/institution and the possible strategy for
selling to them our kind of product / getting an appointment.


i) Publishers of school-material / text-books
-------------------------------------------------------------------
This is very important. Please make a list as complete as possible,
with links or addresses and a short note what kind of school-material
they are issueing and in what region (if not nationwide) they are
active in the US.


j) Resellers and Wholesellers for educational software / big
book-stores that sell software / school supplies warehouses
-------------------------------------------------------------------------------------------------e.g.
?Teachers Discovery?  http://www.teachersdiscovery.com/
- barnes & nobles
- borders
- eg. Beckly cardy
- http://www.leapfrog.com


k) Medical fields / associations
--------------------------------------------------
FYI: in our home country of Germany, many therapists have started
recommending my programm to their young pateints, especially for
children with spelling/writing diseas (I don?t know the english term).
But also doctors dealing with alzheimers have made some inquries.

please make a list of potential medical fields where my programm would
be of interest and name the according associations / contacts. This
will be very helpful for me as I don?t know all the special names and
terminology.

One association I can think of straight out of my pocket is the APA
(Psychology) ? not sure though how they are structured and whether
they would be an interesting target for me.


l) OTHERS
----------------------------------------
Please thoroughly think of more potential kinds of (and specific!!)
institutions or individuals that might act as a multiplicator for the
sale of our software ? and why.



2. POTENTIAL STRATEGIC PARTNERS FOR COOPERATION
==================================================

a) Providers of dictionaries (especially digital (online and offline))
Eg. ?Babylon?

please make list!

b) Providers of content / preperational material for standardized tests
	Eg. ?Kaplan? www.kaplan.com
	
	Please make list!





THAT?S IT. Thaks a lot in advance!!!!!


Your dgor.
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