what i am looking for is the VERB for when you use a Proprietary Eponym.
It's the action of using this p.e., there is a word for this............
thanks for your help

http://rinkworks.com/words/eponyms.shtml

Genericize?

Does there have to be a word for this?
A PE by definition is an expression that has lost its trademark
protection, or  - perhaps more accurately -  through common usage,
many people no longer recognize the distinction, using the word as a
generic term:  kleenex for tissue, hoover for vacuum cleaner
(hoovering for vacuum cleaning).
This is incorrect usage until it becomes generally accepted.  Example:
you ask someone for a kleenex, and the person replies:  "Would a
Scottie do?"  For that person, Kleenex is not yet a PE.  If he or she
just hands you a Scottie, then they have accepted kleenex as a PE.

That said, Rainbow has given the word used for this:
http://www.marketingpower.com/mg-dictionary-view4125.php

I expect someone would have to be an awful pedant to use the word in
one on one conversation:  Child:  "Give me a kleenex."  Father
(English teacher who still wears starched collars):  "Don't
genericize.  You know we only have Scotties.  Ask for a tissue.  And
don't say "gimme."

From an IEEE newsletter:

==Commonization==
Conversion of a proper noun or proprietary word to common usage. 
Google is now going through this process (?Why don?t you google it and
see what you get??), just as Xerox did in an earlier generation.

Or from the proprietary viewpoint perhaps:

==Verbicide==
The destruction of the sense or value of a word.
http://rinkworks.com/words/linguistics.shtml

Genericide?
Proprietary eponym?
Wikipedia - "genericized trademark"