I am trying to determine the addressable market opportunity for a
company that provides Marketing Automation, Market Intelligence, and
Web Analytics to companies. Basically this company is designed to let
big Ad and PR agencies, and their big clients as well, Listen (to),
Plan (on) and Engage (with) markets and customers that matter. Put
another way, this company is a Marketing Management ASP who delivers
their tools/service to a company's Agency, as well as the agency's end
clients, via the Internet. Since their are many markets that this
company could take market share from, i would like to know how big
those markets are now, and how big they are expected to be in the
future. THose comparable markets might be the CRM market, the Web
Analytics Market,the Marketing Automations Market, and any other
market and marketcomparative you can find which makes sense.