I need to generate some good ideas and examples on how to penetrate
and launch  up-market skin care and cosmetics brands.

Please provide me with information on successful marketing strategies
used by companies to launch skin care and cosmetics in the US and
European markets.

You can contact Durham Business School. It could help you do this
research and it open for any business.

contact
David Copus,
Business Liaison Manager,
Durham Business School,
Mill Hill Lane,
Durham DH1 3LB
tel: +44 191 334 5404
email: d.a.copus@durham.ac.uk
web: www.dur.ac.uk/dbs

Benefits to Hosting a Business Project

An enthusiastic individual or team who can offer fresh insight and cost
effective consultancy offer a host company

  - realistic recommendations that make a strategic difference in
  building competitive advantage and improving performance
  - a fresh approach and knowledge of up to the minute management
  techniques
  - advice on best practices, and provide an overview of current and
  predicted competitive trends
  - access to additional resources, and the research expertise of Durham
  University and Durham Business School
  - knowledge transfer and indirect access to Durham Business School's
  expertise
  - an opportunity to test quality of potential recruits
  - access to valuable market knowledge in a short period
  - multidisciplinary and multicultural perspective
  - a comprehensive final report
  - providing low cost high quality objective research into issues that
  may be outside the scope of in-house staff

 Requirements of Host Companies

  - project specification
  - provide a main contact/mentor
  - access to relevant company information and or data
  - reasonable expenses for student (e.g. travel)
  - time and resources