Some of the economic and social commentators emphasise the importance
of globalisation. I mean, there are loaaaaaaads of anti-globalisation
and anti-capitalist groups around all over the world. So is it a
positive thing to be against or for the anti globalisation/capitalist
groups? What is globalisation in the political sense? Do we make sense
of this as an economic and politcal phenomenon?[globalisation and
branding]

Your question seems clear except you need to explain the word branding
as it applies to globalization. In my opinion, nearly all of society
will regret globalization. Sooner or later, bad effects will be used
as an excuse for escalatating one world government which will be
controled by the rich and powerful with essentually no input from
common folks. We should instead be thinking more power to villages and
neigborhoods so we can do many small pilot programs and retain the
ability to move if we don't like the government. With a one world
government, a one size fits all will be the usual  practice and our
complaints will fall on deaf ears. Big everthing is bad with rare
exceptions.   Neil