Write a Case Study on the following:
a. Procter and Gramble Inc:Scope
b. Manor Memorial Hospital
c. Tyler Pet Foods

Answer the following questions:
1. Does marketing convince consumers to develop new desires about
products they do not need, or does it just identify and respond to
preexisting consumer needs?
2. Does market segmentation work in political marketing? How would a
politician running for office segment the voters in his or her
district?
3. Can we use the concept of price elasticity to identify our closest
competitors? How would that work?
4. A newspaper reviews a new movie that just opened. What kind of
promotion is that? What are the advantages and disadvantages of this
kind of promotion.
5. A lot of marketing over the Internet is called "viral marketing"
What is it and how does it work?
6. How important is source credibility in decoding(i.e.interpreting)an
advertising message?

Well PacPerson-ga

You want a lot of bang for your bucks, it will stand you in good stead
when you go into media buying - and find the vendors jus' roarin' with
laughter.

You could be well advized to obtain the definition and derivation of 'marketing'
- you might be very surprized

Also WTF is Proctor and Gramble ?