Hi, thank you for submitting your question to Answers.Google, I hope I
can provide the information you are seeking.
There are four main methods of legitimately spreading the word about
your charity. Random e-mails or SPAM, is NOT legitimate and if you try
it you?ll be sorry in the long run.
Press coverage ? this definitely includes local newspapers. Contact
all your local publications with a press release announcing your new
charitable operation. Especially during the summer silly season of
July and August when the government and many businesses cut back for
summer vacations, it is relatively easy to entice free coverage
because of the lack of hard news stories. This is when you see all the
man-bites-dog and cat-stuck-in-a-tree type of stories. Don?t neglect
the local TV stations, but radio probably isn?t worth it since people
need to see your Web address.
Co-marketing ? this includes link exchanges with other Web sites as
well as convincing local merchants or other community groups to print
your Web address in their promotional material. You can also simply
ask companies if you can post a small poster. I?ve never been denied
such placement for community service-type sites even at giants such as
Wal-Mart. Also, remember that all Wal-Mart supported charities are
selected by the local store managers.
Search engine submissions ? do this on an individual basis or
wholesale by using multiple submission software or services.
You will need to understand meta tags and how they tell search engines
what people will find on your page.
Finally, you can simply go to various Web portals, such as
www.google.com and check into paid advertising rates
(http://services.google.com/marketing/links/US-HA-CMBNINE2/) to get
your site displayed when people visit the site and use certain search
terms. This can be highly effective and you should remember that
virtually every charity has to spend large portions of the money they
collect on marketing.
I would suggest you check out Google AdWords
The rates are highly competitive and I?ve found them very useful.
A special word of advice - make your site interesting and
ever-changing. To keep people comming back post news stories or even
your own musings on the site every few days at the most. These days
everyone has a Web site, the trick is to get people to visit it not
just once, but multiple times. If your Web design software permits,
you should include a button to share the site with friends and some
sort of message service or sign-in book.
www.homestead.com offers many useful tools if you need a hosting service.
Google search terms: search engine submission
Google search terms: meta tags
Thank you again for turning to Answers.Google for help. Best of luck
with your charity.