<Homebuyer statistics.
Buyers.
Home buyers fears.
1. Hidden/unknown costs.
2. No control over the real estate process.
3. Lack of information on financing options.
4. No objective resource on the real estate process.
5. Confusing terminology.
(Source: Prospective Home Buyers Seek Better Information. Key Findings
Newsletter. Winter 1999/2000 Issue.)
http://www.keyfindings.com/healthcare/winter99.htm
A study by the National Association of Realtors found that home buyers
want product recommendations from their realtors including:
Title and escrow 90%
Termite 90%
Appraisal and land survey 90%
Home insulation 80%
Home warranty 80%
Lead-based paint inspections 80%
Radon inspections 80%
Settlement attorneys 80%
(Source: Consumers Seek More Realtor Recommendations. Kenneth R.
Harney. July 9, 2001.)
http://216.239.59.104/search?q=cache:dasHZFJy1QIJ:realtimes.lycos.com/renews/20010709_advice.htm+%22home+buyers+want%22+%22from+real+estate%22+&hl=en
Vacation-home buyers most want:
Help finding the right property ? 46%
Help with paperwork ? 16%
Help with negotiations ? 16%
Information about comparable homes ? 10%
Investment-home buyers most want:
Help finding the right property ? 33%
Help with paperwork ? 20%
Help with negotiations ? 13%
Information about comparable homes ? 15%
(Source: The role of the real estate professional in second-home
purchases. Council of Residential Specialists. November 2003. The 2002
National Association of Realtors, Profile of Second Home Owners. The
2003 National Association of Realtors, Profile of Home Buyers &
Sellers. )
http://www.crs.com/newsletter/6378568?action=view&iss=200311&sec=profile&num=2
A survey of home buyers and sellers to gauge their opinions about a
new service found:
88% of home buyers browse neighbourhoods in their cars looking for homes for sale.
94% found it important to have access to home details as they browse
from their vehicles.
Only 6% found it convenient to view houses during normal working hours.
80% of home buyers found that brochures were available only 50% of the time.
22% said they don?t carry a cell phone.
53% of home buyers avoided calling real estate agent for fear of
getting into a high-pressured sales pitch. (Source: MKS Marketing,
Denver Colorado. April 2002.)
http://216.239.59.104/search?q=cache:Y6OR9PtMCuAJ:www.cristal-wave.com/MKS%2520Home%2520Buying%26Selling%2520Survey%2520Results.pdf+%22survey+of+home+buyers%22+respondents&hl=en
Top 10 Items That Influence Purchase Decision ? nationally and by race
(Black, Hispanic and Asian).
National:
1. Laundry room
2. Linen closet
3. Exhaust fan
4. Exterior lighting
5. Walk-in pantry
6. Deck in rear
7. Dining room
8. Front porch
9. Lot with trees
10. Ceiling fan.
The top kitchen and bathroom features, speciality areas, most popular
outdoor features, home technology, type of floor plan and preferred
parking are also listed. (Source: Consumer preference survey conducted
by NAHB. Survey says buyers want laundry rooms, linen closets.
Nation?s Building News Online.)
http://www.nbnnews.com/NBN/issues/2004-05-10/Design/
---------------------------------------------------
Sellers.
A survey of thousands of home sellers found five priorities.
1. Price ? the best price and terms obtainable for their property.
2. Time ? the shortest possible time on the market.
3. Convenience
4. Communication ? frequent communication.
5. Diligent effort ? evidence that the realtor is working diligently
on their behalf.
(Source: Zinn Family Realtors.)
http://zinn.atomicplaypen.net/services_wants.html
Sellers want their homes advertised in the following places:
Broker real estate website 59%
HomeSeller site 56%
Sunday newspaper 54%
Real estate publication 51%
Realtor.com 50%
Daily newspaper 45%
Homes.com 24%
Non-daily newspaper 21%
Plus radio, television, cable etc.
(Source : Real Estate Pulse. John Marling.)
http://www.suburban-news.org/downloads/RealEstatePulse.pdf
What sellers want from a realtor.
1. Find a buyer for my home - 27%
2. Sell my home within a specific timeframe - 27%
3. Properly price my home ? 25% (Source: 2003 NAR Profile of Home
Buyers and Sellers. Realtors Association of Lincoln.)
http://www.lincolnrealtors.com/whyr.htm
2003 National Association of Realtors. Profile of Home Buyers and
Sellers. http://www.elliemae.com/WebSites/narsurvey.asp>
<Additional links:>
<Top 10 legal claims against real estate agents.>
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<Top 10 amenities for 55+>
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