We have a business publishing regional construction newspapers in the
US and Canada. Each publication is locally oriented, with 'back
office' administration and production handled from a central location.
The company needs to hire/contract with Associate Publishers to
co-ordinate the local markets, which can be in medium to large cities
across canada and the U.S.
The challenge is to reach potential candidates. The marketing can be
through local or national sources. The posting service doesn't need
to be 'free' but obviously the less expensive, the better. Many
commercial job posting services restrict postings to specific
jobs/vicinities, or charge fairly hefty annual fees for general
access. Convenience is important. If we can go to one place and post
to both general and specific locations, then this is much preferred to
individually posting the jobs at the different sites. Also, of
course, without 'spaming' we need to refresh and continuously maintain
the postings as response to an individual posting will not be
overwhelming.
So the question is:
Can you recommend/suggest a service that allows the widest access and
capacity, with ease of use, at reasonable cost?
There will be a 'tip' if the answer is especially insightful and
suggests avenues that will increase success/effectiveness in the
process. |
Request for Question Clarification by
jbf777-ga
on
05 Jan 2005 12:43 PST
Hello marbuck -
Can you tell us what your budget is for advertising this position?
Thanks,
jbf777
|
Clarification of Question by
marbuck-ga
on
05 Jan 2005 12:59 PST
Obviously, if we are successful, the budget can be much higher, but I
would like to keep costs to $500 or less.
|
Request for Question Clarification by
easterangel-ga
on
05 Jan 2005 15:25 PST
Hi! I hope you can answer a few of these questions just to make things clear.
a. Another question on budget is that what is an ideal price for you
perclassified ad or jobsite. So if for example "Website A" charges $10
per posting is that ok? Maybe you can give us a ballpark figure.
b. Would general job posting sites be ok as well even if they are not
construction related?
c. When you say "local sources" what state are you in so we can try to
find stuff out there as well?
d. When you say "widest access", it is hard to objectively determine
the reach of such a publication or website. Even if we couldn't
determine website reach will that be ok as well?
I am planning to provide a list of sites wherein you can post jobs for
free or for a fee within your budget. The sites could be construction
related or not and will also include you're preferred state. Will this
be ok as an answer?
Thanks!
|
Clarification of Question by
marbuck-ga
on
05 Jan 2005 16:59 PST
Actually, while our publications serve the construction industry (and
therefore people in the industry may be suitable candidates) we are
mainly interested in finding people who are comfortable selling on
commission, working independently from their home.
There are all kinds of sites -- obviously effectiveness is an issue
here, my 'perfect' choice would be a service that would find all the
free sites suitable and allow me to post on as many as possible, with
a few clicks. Even better would be one that could feed (through cross
posting) at minimal charge the reference onto the 'big' sites which
would charge a 'fortune' to use directly. Whether it be per posting
or some kind of flat fee or monthly charge, I would like to be able to
run a large enough test to be meaningful for the $500 (or less)
budget.
A poster has referred to Craig's list, which indeed is excellent. It
would be great if I did not have to go to each indivdiual craigs list
site to post individually.
|
