First and foremost, you need to deliver quality content of high
quantity. Then, you can optimize your site for Google and other search
engines by following a few rules:
- Find out what the important keywords for your business/ web site
are. Try to determine how much of a chance you have to get a good
listing with those keywords. Use Google to see result lists for
keywords you think a visitor that might take interest in your site
- Create a meaningful title for all of your individual web pages,
including your most important keywords. Example: "Hawaii Surfing
- Contain the important keywords in the domain name. Example:
- Create meaningful file and folder names with the full words used.
Separate single words by either a minus or an underscore. Example:
- Make sure your pages contain text with relevant keywords.
- Avoid relying solely on images, Flash animations, and Java to
communicate your content; those elements are a black box to the search
- Use appropriate alt-text for your images; use alternate content for
pages centering around Flash.
- If possible, do not use frames. If you use frames, have a noframes
section to include content and links in the frameset.
without any client-side auto-forwarding mechanisms.
- For a higher Google PageRank, have other sites link to you. For
that, you can suggest it to the Open Directory at [ http://dmoz.org ],
you can post to relevant newsgroups, as well as suggest it to friends
that might link to your site.
Do not use link circles (sites purely made to link each other), but if
you have several sites you can put a link to one of the other sites.
- Do not hide keywords on your page -- this is considered "spamming"
and may exclude you from a search engine. Also, do not create pages
that serve no other purpose than to contain a list of keywords.
- Do not create multiple pages with the exact same content; a search
engine may remove duplicates.
- Link back to the navigation from every single page of your site, or
include the navigation on every page.
- For an easy-to-read search result in some search engines, focus on
the wording of the first paragraph of a page; optionally, use
meta-descriptions in HTML.
- Do not just rely on meta-keywords. If you use them, keep it to a
maximum of 10 highly relevant keywords that are connected to the
content of the same page.
- Use HTML to emphasize important text; these elements include em,
strong, h1, h2, h3.
- Validate your HTML.
- Validate your links.
- Update your pages regularly.
- Submit your page to Google (just once).
- Finally: do not rely on any tricks you read about that you could
imagine might be considered "spamming" by search engines. It's the job
of a good search engine to separate worthwhile content from sites that
just try to get a high listing without actual content to back it up.
Please do not expect very fast results; it can take about 2 months for
your site to get indexed and to show the new results in search
Good luck, I hope this helps!