According to a report by Marketdata published in February 2004, the
U.S. Market For Self-Improvement Products is worth $8.5 billion.
Abstract:
?This unique report by Marketdata examines the vast and growing $8.5
billion market for motivational "self-improvement" (SI) products,
programs, or services that improve one physically, mentally,
financially or spiritually. Discusses the market for self-improvement?
books, CDs, audiocassettes, infomercials, motivational speakers,
videos, multi-media packages, public seminars, workshops, holistic
institutes, personal coaching, and more.?
Mindbranch
http://www.mindbranch.com/listing/product/R237-175.html
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Marketdata Enterprises, Inc., a leading independent market research
publisher states that the Self-Improvement Market is an $8.5 billion
business.
Market Size
?The total self-improvement market (incl. revenues of commercial and
medical weight loss programs) is estimated by Marketdata to be worth
$8.56 billion as of 2003. We expect 7.9% yearly growth to 2008, to a
value of $11.9 billion four years from now.?
Infomercials
?Total infomercial sales were up 13.4% to $2.46 billion in 2003. Sales
of SI programs and products now capture an estimated 60% - worth $1.48
billion.?
Audiobooks
?Sales have grown 7% per year since 2001, to $461 million in 2003.
This segment?s future appears strong, as formats shift to CDs.?
Books
?Sales of self-help/SI books grew moderately, from $611 million in
2000 to $640 million last year. The number of ?new age? bookstores
rose to 5,000 in the U.S.?
Motivational Speakers
?The top 12 speakers (incl. Franklin Covey Co.) grossed $303 million
last year. Speaking fees for this elite group generally range from
$30,000 to $150,000. Many do public seminars, private workshops for
executives, and more are moving into personal coaching.?
Personal Coaching
?Roughly 25,000 ?personal coaches? now work in the U.S., with an
average income of $35-100,000. Personal life coaching is the largest
share of this market. The market is worth about $1.5 billion, and is
growing rapidly. Many top motivational speakers are offering personal
coaching (by phone/in person) or are training staffs of coaches to
work for them.?
Value of Self-Improvement Market by Segments: 2003
General motivational, spiritual, self-help
Value: $4,711 ($ millions)
55.0 % of the market
Business/financial
Value: $1,062 ($ millions)
12.4% of the market
Stress management
Value: $385 ($ millions)
4.5% of the market
Weight loss
Value: $1,294 ($ millions)
15.1% of the market
Exercise
Value: $1,114 ($ millions)
13.0% of the market
Total: $8,567 ($ millions)
Marketdata Enterprises, Inc: February 19, 2004
http://www.mkt-data-ent.com/pressreleases/Self-Improvement%20Market%20PR%2002-20-2004.doc
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Business motivation and self-improvement market generates $5,7 bln a year
?Marketdata Enterprises estimates the self-improvement segment,
including general motivational, spiritual, self-help, business and
financial, at more than $5.7 billion a year (that doesn't include
weight loss, exercise and stress management, which the research firm
also tracked).?
http://www.itfacts.biz/index.php?id=P1379
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From the Forbes Magazine: January 2001
?The U.S. self-help industry is expected to grow 12.9% annually
through 2003
- $4.7 billion Estimated yearly sales of self-improvement products.
- $400 million Sales of self- improvement-related audio books.
- $1,145 What the average middle- aged woman spends annually on
self-help products.?
Forbes.com: January 2001
http://www.forbes.com/legacy/global/2001/0122/030tab1_table.shtml
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From an article in the King County Journal dated December 2001:
Books, coaches, seminars add up to $5.7 billion market of advice
?Among self-improvement books -- a market that has grown from $538
million to $611 million since 1998 -- titles such as His Holiness the
Dalai Lama's ``The Art of Happiness'' and Mark Epstein's ``Going on
Being: Buddhism and the Way of Change'' are now as common in stores as
Phillip McGraw's recent best-seller ``Life Strategies: Doing What
Works, Doing What Matters.''
These titles are a far cry from the business-oriented book that kicked
off the self-improvement craze in 1937, Dale Carnegie's ``How to Win
Friends and Influence People.''
True, Tony Robbins promises business success with his method of ``mind
programming.'' But to prove they're ready for it, students at his
seminars literally walk on fire -- a ritual that's a step beyond
positive thinking.?
King County Journal: December 2001
http://www.kingcountyjournal.com/sited/story/html/78034
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Global Numbers
?The burgeoning coaching market is worth an estimated US$1 billion
worldwide, a figure that Harvard Business School expects to double in
the next two years as corporations work to get higher levels of
performance from their staffs without burning them out.?
A Better Perspective:2004
http://www.abetterperspective.com/Benefits_of_Coaching.htm
US$70 billion annual worldwide personal development industry.
?Ambassador Inc. allows you to capitalize on the explosion of the
nearly US$500 billion home business boom as well as the US$70 billion
annual worldwide personal development industry. ?.
http://www.users.bigpond.com/paulpitt/career.html
Search criteria:
"self-improvement" billion
"self-help" billion
books tapes "self-help" sales
coaching "self-help"
Global "self-help" billion
Worldwide "self-help" billion
I hope you find this information helpful!
Best regards,
Bobbie7 |
