who owns sport? Does sport exist because of cemmercialisation and the
media? the relationship between commercialisation and sport.
the history of sport and sponsorship? How the media is a key player in
keeping sport alive? Sports place in society today?
what are the main advertisers in sport?
How has sponsorship has developed over the years and integrated into sport culture?
What is the future of sponsorship in sports? Will sponsorship continue
to be co-dependant and continue to engage spectators, and either
reaches a peek or decline?
Who are the leaders of sponsorship in the athletic sports world and why?
Sponsorship, commercialization and sport coincide with one another and
it could almost be said that one could not exist without the other but
why is this relationship of such importance?