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Subject:
One Unique Card?
Category: Business and Money Asked by: doost-ga List Price: $40.00 |
Posted:
20 Jan 2005 11:25 PST
Expires: 19 Feb 2005 11:25 PST Question ID: 460536 |
We want to launch a for-profit company and asking our members, our ?card? holders, to use our ?card? when they buy their normal day necessities of life at our affiliated merchants, physically or online, including drug stores, supermarkets, etc. In return, we will get a commission from these affiliated merchants and 50% of this commission will go to our members? favorite charity. We would like to know the best methodology, symbologies, the transactions, reporting and payment system, to achieve our goals. Keep in mind that our members will use one card at our affiliated supermarkets, drugstores and other merchants nationwide. What kind of card this should be? How is it going to work? Is this card compatible with different and multiple points of sales? We know about the affiliate card, affinity card, loyalty card and discount card, etc. but we don?t thing those will be workable in our case. Is there any such program or ?card? exists? Please give a detail answer. Thanks. |
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There is no answer at this time. |
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Subject:
Re: One Unique Card?
From: stressedmum-ga on 20 Jan 2005 20:33 PST |
A local (Australian) supermarket chain (of independent grocers) has a Community Benefit card which sounds along similar lines to what you're proposing ... sort of. Have a look at their site... http://www.ritchies.com.au/benefits.html#topstory |
Subject:
Re: One Unique Card?
From: frde-ga on 21 Jan 2005 05:31 PST |
Such cards already exist - sort of I call them 'charity cards' - the issuer hides behind a charity, provides a nice glossy card and pays a pittance to the charity that has lent its name. In the UK these are normally run by American card issuers. You do have an interesting 'twist' - blagging retaillers into upping the 'voluntary contribution' - rather a good idea - as it is debranding the card down to a generic 'C CARD' and grabbing at the retailers' loyalty card market. Realistically the entry costs of setting up a /real/ plastic issuer are rather high - so I doubt you could do it alone. Also other card issuers would cotton onto your interesting 'twist'. A seriously good idea as it cuts down on diverse printing. Unfortunately, here in the UK, within days of launching it, you would see the 'Virgin Charity Card' - which would be the Royal Bank of Scotland or the MBNA under the hood. |
Subject:
Re: One Unique Card?
From: daniel132-ga on 21 Jan 2005 10:34 PST |
Attempting to integrate your product into disparate POS systems is virtually impossible. First, because companies will be unable/unwilling to provide you with the source code to their POS systems; second, because each one will require its own hacks. However, there is a solution: The Go Boston Card (www.gobostoncard.com) uses its on POS system that is placed at each participating merchant location. Someone with a Go Boston Card simply swipes it through the provided card reader. If you are looking to have something more integrated, you have two options: 1) offer a standalone hardware reader that will work specifically with your cards 2) layer your hardware on top of the merchants: all customers swipe through your reader. If it is a standard credit card, you pass the data along to the merchants regular POS system. If it is your card, you route the data through your own POS system. |
Subject:
Re: One Unique Card?
From: frde-ga on 21 Jan 2005 22:28 PST |
@Daniel132 Doost-ga's idea could work - and very easily. POS systems are designed to absorb just about any card that conforms to one rigid ISO specification. One simply 'leaches off' the existing system. The retailer need know nothing about the 'special features' of the card. The only place one needs to 'tap in' is at the card clearer level, and that is done by setting oneself up as a Card Issuer. So the card clearer pumps the card to your system rather than VISA, AMEX, Mastercard etc (or probably to your system via one of those mega clearers). The retailer's 'voluntary contribution' to the customer's favoured charity is extracted in ones /own/ system - and pumped back down the line as a debit. All the 'charity accounting' work takes place on ones own back office system, and is not particularly complicated. There are two reasons why it is not worthwhile for Doost to pursue the idea: a) The costs of setting up as a Card Issuer are prohibitive b) An established issuer would rip off the idea I'm also pretty sure that the retailers would hate the idea, but things like the Tsunami might force their hands. |
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