<Sports trading card market.
Summary.
1990 - $857 million
1991 - $1.2 billion
1992 - $1.4 billion
1995 ? market collapsed
1999 - $400 million
2000 $3 billion
2001 $5 billion
2003 ? 20 billion cards sold. Sales of new cards - $450 million. Sales
on ebay - $3 billion.
Internet trading has gone from $300 million in 2000 to $1 billion in
2001 to over $3 billion in 2003.
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References.
According to this book, 20 billion cards were sold in 2003. (Source:
2004 Baseball Card Price Guide. 18th Edition. Author: Sports
Collectors Digest.)
http://www.sell.com/2N7D7
2003
According to Tom Pederson of American Card Exchange, Ebay sells
approximately $3 billion worth of sports cards. At any one time up to
650,000 cards are listed. Cards can reach prices of $1,000 to $10,000.
The American Card Exchange lists 2 million cards for sale. (Source:
Entrepreneur: Billings-based Web site breaks into sports trading?s big
league. July 14, 2003.)
http://www.matr.net/print-7380.html
In 2001, the sports card industry was a $5 billion a year business
with 20% or $1 billion derived from trading cards over the internet.
(Source: American Card Exchange.)
http://www.theacex.com/more_information.html
According to the American Card Exchange Inc, approximately 1 million
sports cards are traded on ebay each month. Yahoo auctions
approximately 100,000 sports cards per month. Thepit trade
approximately 14,000 sports cards per month. (Source: The American
Card Exchange.)
http://www.freeinternetauction.com/prospectus.htm
2000 - Ebay $300 million. (Source: The value of Trading Cards. By Mark
Simmons. AskMen.com)
http://www.askmen.com/sports/business/57c_sports_business.html
1990 sales - $857 million (Source: Trading cards wrap up big growth, a
bright future ? Hot Categories: 1992. Drug Store News. Jan 20, 1992.
Find Articles.)
http://www.findarticles.com/p/articles/mi_m3374/is_n2_v14/ai_11785270
1991 - $1.2 billion
1999 - $400 million (Source: Baseball Cards See Sales Slump In Pokemon
Era. By Gregory Zuckerman. 10/28/1999. The Wall Street Journal.)
http://66.102.9.104/search?q=cache:M4sZKIIkx74J:https://subscribe.wsj.com/microexamples/articlefiles/BaseballCardsSeeSalesSlumpinPokemanEra.doc+market+%22sports+cards%22+topps+billion&hl=en
1992 - $1.4 billion (Source: Trading cards score in separate centers;
aided by magazine wholesalers, supermarkets are getting off the bench
and onto the $1.4 billion trading card field. Progressive Grocer.
March 1, 1992. Snyder, Glen. High Beam Research.)
http://static.highbeam.com/p/progressivegrocer/march011992/tradingcardsscoreinseparatecentersaidedbymagazinew/
2000 - $3 billion. (Source: ThePit.com.)
http://www.thepit.com/Hub/PC_20001031.asp
2000 - $400 - $450 million wholesale. (Source: Topps to Issue IPOs of
Baseball Cards. Stephen Taub. October 30, 2000. CFO.com.)
http://www.cfo.com/article.cfm/2988862/c_3042641?f=archives&origin=archive
2001 - $5 billion (Source: ThePit.com.)
http://www.thepit.com/Hub/PC_200101261.asp
2003 - $450 million (Source: Baseball card collecting can be a
high-stakes investment today. By JacQui Podzius Cook. Nwitimes.com)
http://www.thetimesonline.com/articles/2004/03/30/features/ink/d115bc4a8dd91c5486256e6300217d99.txt
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Online trading.
In 2001, ebay had 500,000 trading cards auctions per week. (Source:
Topps Puts Web Spin on Baseball Cards. By Tim Wilson. April 5, 2001.
Internetweek.com)
http://www.internetweek.com/netresults01/net040501.htm
In 2000, Ebay auctioned $200 million worth of sports trading cards.
(Source:Forbes.com)
http://www.forbes.com/2000/10/16/1016pit.html
---------------------------------------------
Spending by collectors.
According to thePit.com, the average transaction size for sports cards
is $200 and some people are depositing amounts of up to $50 thousand
to build up a portfolio of cards. (Source: ThePit.com)
https://www.thepit.com/Hub/PC_20010404.asp
A large majority of hockey card collectors?63 percent?bought brand new
2003-04 products. They spent an average of $1,768 on boxes and
individual packs of the 33 products released this year. That spending
level could drop to just over $1,200 per collector for similar 2004-05
products. (Source: Beckett.com)
http://www.beckett.com/vintage/news/index.asp?a=5093
Amount spent.
This survey found spending on sports cards distributed as follows:
Under $50 ? 10.2%
$50 to $100 ? 8.16%
$100 to$250 ? 24.49%
$250 to $500 ? 20.41%
$500 to $1000 ? 16.33%
Over $1000 ? 20.41%
(Source: Sports Card Sheriff.)
http://sportscardsheriff.com/forums/index.php?s=5b2b55abef4184200caade84f96a9ebf&showtopic=59930&pid=452747&st=0&#entry452747
Spending habits and interests.
The average monthly expenditure of online buyers in $149.
34% of collectors buy in shops, 33.1 % from online auctions and 24.5%
buy from online fixed price dealers. (Source: Beckett.com)
http://www.beckett.com/cdkit/aud_circ_demo/research_demos.htm#OtherSpedingHabits
Beckett gives a profile of its readers here. (Source: Lake Group Media Inc.)
http://www.lakegrp.com/CMP/DC/DC061118.htm
A profile of collectors of sports memorabilia is given in Sports
Market Report as follows:
Men 92 %
Average age 37.2.
38.4% are aged 25-39 and 29.1% are aged 10-54.
Their average income is $91,775 - 12.6% earn over 150,000, 29.3 % over
100,000 and 58.1% over 75,000.
72 % own their own home.
68.3% are college educated and or have a degree.
http://216.239.51.100/search?q=cache:HpD-qNi-UU0J:www.sportsmarketreport.com/smr/media/SMR_media_kit.pdf+%22sports+memorabilia+collectors%22+profile&hl=en&start=13&ie=UTF-8>
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<Additional links:>
<Sports trading card sales by category.>
<http://www.mit.edu/afs/net/project/attic/usa-today/snap/19>
<Sports card publications demoraphics (Beckett.com).>
<http://www.beckett.com/cdkit/aud_circ_demo/pubs_audience.htm>
<Sports market report ? reader profile>
<http://www.psacard.com/smrweb/media/reader.chtml>
<PSA>
<http://reds.enquirer.com/2004/05/23/baseballcard23.html>
<Search strategy:>
<"sports trading cards" growth>
<://www.google.com/search?hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen&q=%22sports+trading+cards%22+growth>
<"sports trading cards" billion>
<://www.google.com/search?q=%22sports+trading+cards%22+billion&hl=en&lr=&rls=GGLD,GGLD:2004-31,GGLD:en&start=20&sa=N>
<"american card exchange" billion>
<://www.google.com/search?hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen&q=%22american+card+exchange%22+billion&btnG=Search>
<"card collectors spent">
<://www.google.com/search?hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen&q=%22card+collectors+spent%22+>
<Hope this helps.> |
