I am very interested in reading a paper Phil Nike, founder and former
CEO of Nike, wrote will earning his MBA at Stanford in 1962.
I am located at a major university, so if it is published in any
magazine, that would be a sufficient answer.
Regards,
monte
{x:
References to this paper:
1962
Stanford MBA student Phil Knight writes a research paper asserting
that low-priced, high-performance exports from Japan could challenge
Germany's dominance in the U.S. athletic shoe industry. Two years
later, Knight teams with his former track coach at the University of
Oregon, Bob Bowerman, and with $500 each they form the Blue Ribbon
Sports (BRS) shoe company that later becomes Nike.
http://www.indystar.com/articles/2/166692-3872-191.html
http://answers.google.com/answers/main?cmd=threadview&id=62925
What is the narrative that is out of time. It is the title of Phil
Knights 1962 Stanford Business School term paper: "Can Japanese
Sports Shoes do to German Sports Shoes what Japanese Cameras did to
German Cameras?" In 1968 the narrative was embellish with Greek
mythology when Phil Knight paid a student $35.00 for the Swoosh
design. The rest is history. But what is not history is Nike's "Just
in Time" renarrations of its corporate identity, an identity that is
out of time. And the marker for this time is the move from "Just do
It" to "I can." We will look at the two variations of out of time and
then at some examples.
http://cbae.nmsu.edu/~dboje/conferences/nike%20rhetoric%20and%20sweatshops.html |
