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Q: Where do companies get the names of new parents who have just given birth? ( No Answer,   2 Comments )
Question  
Subject: Where do companies get the names of new parents who have just given birth?
Category: Business and Money > Advertising and Marketing
Asked by: silverstork-ga
List Price: $30.00
Posted: 26 Jan 2005 13:42 PST
Expires: 25 Feb 2005 13:42 PST
Question ID: 463848
We are trying to track down the most efficient, low-cost source of as
current-as-possible lists of Moms have recently or are just about to
give birth (within the last 1-2 months.)  Help!!!  There are a lot of
mailing list companies but where do they get them from?  We'd love
specific links and pricing if possible.  Thanks!  (The more info
provided, the greater 'tip')
Answer  
There is no answer at this time.

Comments  
Subject: Re: Where do companies get the names of new parents who have just given birth?
From: tarp-ga on 30 Jan 2005 04:43 PST
 
By far the best resource on lists is SRDS (Standard Rate and Data
Service) The Direct Marketing List Source. Unfortunately to access it
online is going to set you back about $500. Some major libraries have
it though, all it will take is a little time to research.
Unlike the mailing list companies you see all over the internet - who
basically do this research for you and charge you for it - you can
look through the SRDS and find exactly who sells these "lists" (for
example of people with new babies) how they GET these lists, how many
people are on them, specifics such as "first time parents" etc. as
well as costs - usually per thousand names.  If you are thinking of
doing a marketing campaign one of the MOST IMPORTANT THINGS is the
quality of the list. Hope this helps!
Subject: Re: Where do companies get the names of new parents who have just given birth?
From: silverstork-ga on 30 Jan 2005 07:20 PST
 
Thanks.  I know about SRDS ... I need one step further .. what branch
of the government (etc.) issues lists or where are the public records
for new births?? (ETC)  I'm sure the government does not have
exclusive contracts with mail houses to only sell them the information
... I want to know how it works!   If you know anything about this
keep me posted!!  Thanks for anything!

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