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Subject:
Internet Copyright Law Resources for Portal Site with Affiliates
Category: Computers > Internet Asked by: jpbischke-ga List Price: $5.00 |
Posted:
28 Jan 2005 00:02 PST
Expires: 27 Feb 2005 00:02 PST Question ID: 464711 |
Hi, my name is David Bischke and I'm the Creative Design Manager for a new audio and video learning site called LearnOutLoud.com which is going to link to many sites of audio and video learning products. We've currently been establishing many affiliates with these sites. Right now our two key affiliates are Audible.com and Amazon.com. Audible.com has provided us with their product descriptions so we're pretty sure it's legal to use them on our site. But we're not sure what of Amazon.com's content we can use. What we want is up to date information on what content is legal to take from publishers and retailers and put on your site, and what is illegal? We want some articles or books that explain Internet copyright law. Here are some questions we have: We're affiliates of Amazon.com earning them money. Can we legally take their "Product Descriptions" and summaries with the heading "Amazon.com"? Can we take the non-customer generated reviews on Amazon.com such as reviews from Publisher's Weekly, Audiofile, Booklist, etc.? If not how does one get clearance for these reviews? We're linking to many products by major book publishers such as Simon & Schuster Audio, Random House AudioBooks, Time Warner Audiobooks. Can we take the content from their sites? Do affiliates generally have permission to the content on the sites they are linking to or do they need written consent to grab descriptions and data from the site they're linking to? These are just some of our questions. We're going to have a database of 1000s of products hopefully with descriptions on every product page and we're quite uninformed on the current legal matters regarding these issues. If you could check out our site www.learnoutloud.com, you'll see what we're going for content wise. Please answer with a list of accessible resources on these matters. |
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There is no answer at this time. |
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Subject:
Re: Internet Copyright Law Resources for Portal Site with Affiliates
From: nelson-ga on 28 Jan 2005 08:23 PST |
Is this not addressed in the affiliate agreements you signed (online or on paper)? |
Subject:
Re: Internet Copyright Law Resources for Portal Site with Affiliates
From: ipfan-ga on 28 Jan 2005 10:14 PST |
Hi David, Nelson-ga makes an excellent point--you should closely review the terms of the affiliate agreements to see what is stated regarding permission to use content found at the linked site(s). This is critical because "Internet copyright law" is pretty much the same as good old "pre-Internet copyright law" in virtually all respects (except for the Digital Millennium Copyright Act, which is not applicable here), and pre-Internet copyright law says you need permission to use content you did not author. The link itself to another site (assuming you are just linking to a portal page and not deep linking into a site) is not problematic. So no, you cannot grab content from another site and post it on your site without permission from the copyright owner. Your status as an ?affiliate? does not inherently or automatically change that analysis, i.e., copyright law does not grant you an exception or permission merely by reason of your status as an affiliate. This is why I hope that those permissions are granted in your affiliate agreement(s). If not, contact the site you are linking to and ask for permission to reproduce content from their site on your site. Since you are an affiliate, they should not have any problems with your request, as long as you are not wishing to reproduce their site in whole. If they deny your request, your recourse would be to write your own product descriptions. In terms of resources to which I can refer you, there is a ton of stuff out there on copyright law basics, but I am aware of no specific resources on affiliate programs. There are some more esoteric concepts we can discuss if you want, like fair use and the idea/expression merger doctrine, but I think the best course for now, assuming your affiliate agreements are silent, is to simply ask for permission. |
Subject:
Re: Internet Copyright Law Resources for Portal Site with Affiliates
From: ipfan-ga on 28 Jan 2005 10:23 PST |
Hi again, I just realized that you may not have affiliate agreements with all the sites from which you want to take content. Same analysis--ask for permission. But you should also carefully review the site from which you want to take content--there may be a license to use content for that exact purpose found in their, e.g., "Legal," pages. I have seen some sites that have a blurb like, "Content on this site may be reproduced for the limited purpose of describing content to be found at this site through a referring link," or something like that . . . |
Subject:
Re: Internet Copyright Law Resources for Portal Site with Affiliates
From: jpbischke-ga on 28 Jan 2005 14:33 PST |
Okay ipfan-ga, this makes sense. Review the terms of the affiliate agreements. Now for the sites we're linking to without affiliate programs, do we need written agreements or if I just send them an e-mail asking for permission to reproduce content and they reply yes is that enough to cover ourselves legally. Also we're currently linking to Audible.com and they provided us with all their product descriptions. Now they are actual retailers of these products and at the bottom of all the descriptions on their site is something like: ©2004 Ron Chernow; (P)2004 Penguin Audio These don't seem to refer to the description but rather to the author of the book and the publisher. They didn't include this in the descriptions they gave us, so this isn't something that we'd need to include on our site, is it? |
Subject:
Re: Internet Copyright Law Resources for Portal Site with Affiliates
From: ipfan-ga on 28 Jan 2005 15:21 PST |
Hi David, One at a time: 1. "Now for the sites we're linking to without affiliate programs, do we need written agreements or if I just send them an e-mail asking for permission to reproduce content and they reply yes is that enough to cover ourselves legally[?]" An e-mail is fine, but make sure you specifically delineate what content of theirs you are going to reproduce on your site and make sure you keep a hard copy of all permission e-mails. 2. "Also we're currently linking to Audible.com and they provided us with all their product descriptions. Now they are actual retailers of these products and at the bottom of all the descriptions on their site is something like: ©2004 Ron Chernow; (P)2004 Penguin Audio These don't seem to refer to the description but rather to the author of the book and the publisher. They didn't include this in the descriptions they gave us, so this isn't something that we'd need to include on our site, is it?" No. By giving you the product descriptions they also gave you implicit permission to reproduce the product descriptions, assuming they knew what you were going to do with them. You do not need to reproduce the copyright notice (©2004 Ron Chernow; (P)2004 Penguin Audio), unless your affiliate agreement with Audible.com requires it. You might also just read all the fine print legal stuff at audible.com to make sure they do not impose any use restrictions or notice requirements in the terms of use that govern their web site. Everybody's web site has terms of use in the legal section. |
Subject:
Re: Internet Copyright Law Resources for Portal Site with Affiliates
From: jpbischke-ga on 31 Jan 2005 00:31 PST |
ipfan-ga: Let me just address one more point related to affiliate legality and I'll give you the answer. We're planning on posting our reviews to Amazon, Audible.com, and some of our other affiliate sites and we're wondering how far you can go in terms of posting reviews to more or less get people to visit your site. Is just putting "LearnOutLoud.com, Your Audio and Video Learning Resource" as a signature all we can do? Or can we go as far as putting a link to one of our product pages? I'm assuming this legal information is listed somewhere so if you'd know where, do tell please. Thanks. |
Subject:
Re: Internet Copyright Law Resources for Portal Site with Affiliates
From: anotherbrian-ga on 31 Jan 2005 05:15 PST |
I think you should difenitly contact the web site that you want to get the information. You could also try the EFF Electronic Frontier Foundation. http://www.eff.org/ They are a wonderful resource concerning legle maters and the internet |
Subject:
Re: Internet Copyright Law Resources for Portal Site with Affiliates
From: ipfan-ga on 31 Jan 2005 09:12 PST |
Sorry, but there's a fundamental lapse in my understanding, apparently. I am going to assume that your affiliate agreements with, e.g., Audible.com, permit you to place information on Audible.com's website, and you want to know what it is you can place on Audible.com's site in terms of driving business to your site? Is that it? That would all be governed by your affiliate agreement with Audible. If the agreement is silent on that point, then yes, you can place a link back to your own site and you can place product descriptions and reviews as well (as long as doing so does not violate any third party copyrights or trademarks). So if I am understanding this, then you can place a link to learnoutloud.com on Audible.com (unless prohibited by the affiliate agreement) and you can place materials of your own authorship or your own trademarks with the link. If you want to use content authored or owned by a third party with your link, you will need that party's permission. So, for example, if Wired magazine wrote a review about your site that said, "Learnoutloud.com is the best site since Google.", you could place that review by a link to your site on Audible.com as ling as you got Wired's permission to use the quote. Am I close to understanding your question here? |
Subject:
Re: Internet Copyright Law Resources for Portal Site with Affiliates
From: jpbischke-ga on 31 Jan 2005 11:38 PST |
Yes. This is more or less correct. I'll just check the affiliate deals to see what their policy is on this and if they're silent on the matter we'll assume we can link to our site within reviews on their site. You can post it as an answer. |
Subject:
Re: Internet Copyright Law Resources for Portal Site with Affiliates
From: ipfan-ga on 31 Jan 2005 12:05 PST |
David, thanks, but I am not a Researcher, and thus my advice is free to you. I suppose a Researcher (whose names appear as links, whereas mine and nelson's appear as plain text--see, e.g., http://answers.google.com/answers/threadview?id=419750 for an example of a series of answers and comments showing both linked Researcher names and non-linked commenters) could jump in here and post a formal Answer and claim your $5.00, but that is not for me to determine. Glad you found this helpful. |
Subject:
Re: Internet Copyright Law Resources for Portal Site with Affiliates
From: jpbischke-ga on 02 Feb 2005 01:59 PST |
Well thanks a lot. I'm new to this Google Answers so I didn't really know who was a Researcher and who wasn't. Now I do and you've led me down the right paths concerning Internet Copyright Law. |
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