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| Subject:
the analysis of qualitative data
Category: Business and Money Asked by: whosher-ga List Price: $15.00 |
Posted:
29 Jul 2002 13:17 PDT
Expires: 30 Jul 2002 07:20 PDT Question ID: 46577 |
A company tht depends heavily on advertising for selling its products wants to know if its various advertising media have different effectiveness relative to the age of the customer. the company uses its warranty return cards to collect the following information: type of advertisement 21-30 31-40 41-50 over 50 totals store display 21 28 8 6 63 catalog 8 5 1 1 15 magazine 1 23 8 1 33 newspaper 18 14 2 4 38 totals 48 70 19 12 149 -Set up the hypotheses to test whether type of advertisement and age of customer are independent. -What population willthe test apply to? -Calculate the expected frequencies for each cell -How many degrees of freedom will the test have? -At the 0.05 level of significance, are type of advertisement and age of customer independent? -What categories would you recommend collapsing to fix the problem? -Without collapsing any cells, calculate the value of the ch-square test statistic. |
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| There is no answer at this time. |
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| Subject:
Re: the analysis of qualitative data
From: till-ga on 29 Jul 2002 14:57 PDT |
Well, usually I do not comment the content of questions. But let me give some advice : Try to find out what statistics are about by reading schoolbooks describing the basic methods of statistical mathematics. Making homework can be boring - espacially when the subject seems uninteresting. But later in your life you will very often see that it can be rewarding to have studied things and found out solutions to problems by yourself instead of paying others to do the homework for you. Please do not see this as criticsim - itīs meant to be a friendly advice. Maybe this can be helpful: The Statistics Homepage ( http://www.statsoftinc.com/textbook/stathome.html ) or UCLA Statistics Texbook (Remark: watch the excellent printed formulas there !) ( http://ebook.stat.ucla.edu/textbook/ ) Search Strategy: ( ://www.google.de/search?sourceid=navclient&hl=de&querytime=y64xwB&q=statistics+textbook ) There are a lot more etxtbooks available online. till-ga |
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