how much does Starbucks spend on marketing in the US?

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Request for Question Clarification by bobbie7-ga on 03 Feb 2005 09:07 PST

Hello marmotte693,

According to STARBUCKS 10-K filed on 12/10/2004: 

Starbucks Total advertising expenses:
2004:    $68.3 million
2003:    $49.5 million
2002:    $25.6 million
http://www.hoovers.com/free/co/secdoc.xhtml?ipage=3139190&doc=0&attach=on

According to a Business Week Online article published in September
2002, Starbucks spends roughly 1%  of revenues, on advertising.
http://www.powerhomebiz.com/vol144/starbucks2.htm

Do these type of figures meet your needs?

Thanks,
Bobbie7

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Clarification of Question by marmotte693-ga on 03 Feb 2005 10:04 PST

This is great.  Many thanks for the clear response.

I?m delighted that was able to locate the type of information you required.

According to STARBUCKS 10-K filed on 12/10/2004: 

Starbucks Total advertising expenses:
2004:    $68.3 million
2003:    $49.5 million
2002:    $25.6 million
http://www.hoovers.com/free/co/secdoc.xhtml?ipage=3139190&doc=0&attach=on


According to a Business Week Online article published in September
2002, Starbucks spends roughly 1%  of revenues, on advertising.
http://www.powerhomebiz.com/vol144/starbucks2.htm


Search criteria:
I searched the SEC filings for Starbucks at Hoover?s Online
http://www.hoovers.com/free/


Best regards,
Bobbie7

Excllent and paid answer.