Your first paragraph seems to be right on the money (no pun intended).
Perhaps I've been looking at this too much from the customer's point
of view and as such, have been oblivious to the "behind the scenes"
skeleton of the transaction. Is this how "financing" works in the
retail world? Is the "monthly payment" option nothing more then mere
simplified "packaging" when in reality the receivable is transferred
over to a third-party at the time of sale?
Animals sold in our store range from US $1000.00 to US $1,500.00
retail cost. Imho, more then enough to entice anyone in the business
of buying receivables. We are currently setting up for Visa/MC
merchant accounts but that is really besides the point. Contrary to
your stated assumptions, we are directing our marketing efforts to
target specifically those individuals with good credit. Accepting
credit cards is well.. generic to say the least, and hardly
constitutes any competitive edge. People, in my experience, are
generally reluctant to place costly purchases on their credit cards,
knowing this would inhibit further spending until the balances were
either paid off or almost. It is precisely this obstacle that my
question seeks to circumvent. For some odd reason, people tend to be
more liberal with expenditures that do not bite into their "direct"
source of monthly cash flow - this being the element I'm seeking to
capitalize on.
Additionally, it should be noted that marketing strategies in the pet
industry are at best, in their infancy. Coupled with other marketing
points, the availabliity of a viable "financing option", for eligible
applicants, would - as you stated, both increase sales by a
significant margin and provide an element of security by way of
ensuring solid sales projections. Taken together, these would
certainly justify absorbing a reasonable "discount" on the sale of the
receivable to any third-party.
For the record: to the best of my knowledge, the sale of receivables
is most common in the delinquent accounts industry (collections, etc).
Given that, the "discount" is often significant and not something
viable for day to day business. I am assuming this isn't what you were
refering to.
Thanks for your interest, I certainly look forward to hearing your
thoughts, and would by all means love it if you could provide a
workable solution given the details above. Please feel free to request
additional information as you require. |