Google Answers: advertising

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Q: advertising ( No Answer, 1 Comment )

Question

Subject: advertising
Category: Business and Money
Asked by: straightback-ga
List Price: $5.00

Posted: 03 Feb 2005 16:09 PST
Expires: 05 Mar 2005 16:09 PST
Question ID: 468355

how many seconds does a reader look at an ad before deciding to read the copy?

Answer

There is no answer at this time.

Comments

Subject: Re: advertising
From: newgenesis-ga on 03 Feb 2005 22:38 PST

A research study was done on this, I will endeavor to find a link for
the study, but it appears that we only take 2 - 3 seconds if that
before we decide to leave or read.  The less busy the add, the more
likely the read.

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