Hello 123mm-ga,
I?ve collected some information that should help you prepare for your
interview with Mindbridge Software the maker of IntraSmart. This is a
very fast growing and successful company that is rapidly moving up in
the Inc. 500 ratings. To help you get a good overview of the company?s
origins, philosophy, management style, products and competitive
position I?ve organized the research into categories ? Company
Information, Product Information, and Top Management. I believe these
links should give you lots of material that will help you learn about
the company so that you can be well prepared for your interview.
Wishing you well for your career.
~ czh ~
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MINDBRIDGE SOFTWARE ? COMPANY INFORMATION
=========================================
http://www.mindbridge.com/
http://www.intrasmart.com
Mindbridge Software
Mindbridge software produces and markets an Intranet software suite,
IntraSmart. The product helps companies share information and
knowledge, leading to improved collaboration and resulting in the kind
of teamwork that is necessary to dramatically increase productivity.
Mindbridge has clients in many different industries including:
financial services, engineering, medical, publications, education,
non-profit and government. While our target market has been midsize to
large size companies, Mindbridge is introducing a hosted solution that
will appeal to smaller companies who want all of the functionality of
a robust Intranet without the up front development costs.
IntraSmart is fully scalable and can easily expand as your company
needs grow. It supports most common operating systems, web servers,
and databases including open source Linux, Apache and MySQL.
IntraSmart can deliver a high ROI by increasing the productivity of
all users. Upgrades are released regularly to add new functionality
for current customers and our superb service and support make working
with us a pleasure.
***** Be sure to review the company?s comprehensive web page. The tabs
for About Us, Press and Products are especially relevant.
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http://www.inc.com/app/inc500/viewCompany.jsp?cmpId=2004082
Inc. 500 Company
Company: Mindbridge Software
Location: Norristown, PA
Web site URL: http://www.mindbridge.com
2003 Revenue: $2,043,573.00
Employees: 28
#83 (2004)
1,744% (Total Growth)
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http://www.inc.com/inc500/profiles/2003/software.html
Inc. 500 2003: Profiles
Mindbridge Software
Norristown, Pa.
2002 Revenue: $1.4 million
Growth (1998-2002): 523%
No.: 346
Founded: 1996
Employees: 25
Mindbridge began as a consultancy creating custom intranets for
companies. When CEO Dave Christian decided to market a prebuilt
software package, deposits from interested customers provided all the
capital he needed. Money Markets: Despite the high-tech slump, says
Christian, "there's still business out there." Mindbridge's most
fertile ground is in government, including homeland security
operations, and the financial services industry. It also does
considerable business in Australia, Mexico, Ireland, and Singapore.
Key Advantage: Its flagship product, IntraSmart, is built to run on
just about any operating platform, with any database product. Party
Time: Mindbridge goes all out to celebrate quarterly milestones. One
golf outing featured lunch and dinner buffets, an open bar, and free
lessons. Survivor: Recently Mindbridge sold an account that had first
expressed interest years ago. When the buyers brought out notes they'd
taken earlier on vendors, Mindbridge's salesmen realized their firm
was the only candidate still in business.
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http://66.102.7.104/search?q=cache:XfgViPdyQRYJ:www.fastcompany.com/fast50_04/profile/%3Fwebb1004+David+(David+vs.+Goliath)+in+our+Software+Segment+&hl=en
Fast 50
David (David vs. Goliath) in our Software Segment
Dr. Scott Testa
COO/Co-founder, Mindbridge Software
Norristown - PAPA US
Tell us what you do (or what your team or organization does) and the
specific challenge you faced.
Started Mindbridge Software in basement 1997. Regulary compete against
IBM, SAP, Peoplesoft and win! NO VC, NO Silcon Valley, No Aeron
chairs, No Capachino Bar
What was your moment of truth?
Doubling Sales last two years in a row. While seeing most low end . .
better funded competitors go out of business. Head to Head in deal
with Fortune 500 account . . very large competitor told prospect that
they would "give" them software . . Prospect went with us. . at list
price.
What were the results?
Doubling sales every year at a profitable level.
What's your parting tip?
Its a Marathon . . not a sprint.
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http://www.morganhoward.com/live/mediahits/das-hit02.htm
Can Sales and Marketing Run IT?
5 March 2004
Can sales and marketing reign successfully over technology in the long
run? Proponents say putting technology executives under sales and
marketing has its benefits. For starters, it aligns technology with a
department that drives sales-and therefore better quantifies the
returns generated by information systems. In addition, sales and
marketing folks can often do a better job trumpeting technology
projects than technologists themselves. Mindbridge, for one, has had
its technology run by sales and marketing since its inception in 1997,
says chief operating officer Scott Testa. "We view ourselves as a
sales-and-marketing company first and a technology company second,"
Testa says.
One of the company's latest ventures-a hosted version of its
collaboration software-was conceived by sales and marketing
executives. Testa acknowledges, however, the set-up may work better
for smaller companies such as Mindbridge, which has 90 employees.
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INTRASMART ? PRODUCT INFORMATION
================================
http://www.intranetjournal.com/articles/200412/ij_12_21_04a.html
IntraSmart Brightens Up for 2005
12/21/2004
One of the best values in intranet applications is about to get even
better. That's because the new version of Mindbridge Software's
top-rated instant intranet suite, IntraSmart, is now in beta and the
full version will launch sometime in the first quarter of 2005.
Mindbridge Software should know a lot about intranets by now. The
company started in the mid-1990s creating custom intranets for Fortune
500 companies. It soon evolved into a software company, selling the
first version of its intranet suite in 2000. Mindbridge now offers two
products: IntraSmart, which is an installed solution, and IntraNet on
Demand, which is hosted by Mindbridge. Both offer similar sets of
features, and give companies everything they need to launch a useful,
feature-packed intranet.
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http://www.ruthstevens.com/other_pubs/referrals.html
Ruth P. Stevens Articles and Columns: 1to1 Magazine
November / December 2002
Pass It On: Customer Referrals
What if you could double, triple, even quadruple the reach of your
sales force, with no additional expense? Mindbridge, an Intranet
software company, is doing just that. Mindbridge?s secret is a
referral program, with incentives that reward current customers for
introductions to new customers.
Mindbridge?s referral program is incentive based. Simply put, they pay
a fee to any current customer whose introduction results in a new
customer for the company. Generally, the amount will represent 10% of
the net sale, which can amount to a substantial reward. Depending on
the account, IntraSmart can cost as much as $200,000 to $300,000, with
a single "seat" priced at $65.
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MANAGEMENT -- SCOTT TESTA, DAVID CHRISTIAN
==========================================
http://www.entrepreneur.com/mag/article/0,1539,306339----3-,00.html
Beating the Odds
· When Scott Testa and Dave Christian decided to jump ship from a
software company and start their own intranet business, they had only
Benjamin to rely on--$100. All they bought was a phone, but it was
their phone list that got things going. One contact from a Fortune 500
company offered them a project--they were honest about their money
situation, and soon a $20,000 advance was on its way, allowing them to
hire people and buy computers and more phones. Even with 2003
projected sales of $10 million, Testa, 36, can't forget the beginning.
"We worked in the basement of my house, and I had a basset hound who
used to howl. During conference calls, we'd put him in the car. In the
winter, we'd put him in the car with the heater on; in the summer, the
air conditioner." In six months, Mindbridge Software had closed half a
dozen Fortune 500 accounts, allowing them to get new office space and,
for the dog, peace of mind.
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://www.google.com/search?num=100&hl=en&lr=&q=Scott+Testa+
://www.google.com/search?num=100&hl=en&lr=&q=Scott+Testa+ceo
***** Review the search results to get a quick overview for how
frequently Scott Testa is quoted and profiled in the trade and
business press.
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http://www.drexel.edu/ia/ic/insidescoop/testa.html
Drexel University Alumni
Friday May 12 2000
Scott Testa '89
By his account, when Scott Testa, co-founder and vice president of
sales and marketing for the software and Web-based consulting company
Mindbridge.com, began studying marketing as a Drexel undergraduate, he
"wasn't the brightest light in the chandelier when it came to
computers."
Mindbridge.com, which Testa intends to take public in a year or so,
was also named one of the top 10 companies to work for in the new
economy by Philadelphia Magazine.
***** This short article gives you some background information on one
of the founders of the company.
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http://66.102.7.104/search?q=cache:ODL0jZpdR-MJ:www.entrepreneur.com/article/print/0,2361,230419,00.html+Scott+Testa+&hl=en
Playing With The Big Boys
Your office is a card table; your staff is you and your dog. How do
you convince big clients your company's got what it takes? Two words:
Fake it.
Business Start-Ups magazine - July 1999
***** This is a long article that talks about the founding and early
stages of the company.
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http://www.careerjournal.com/myc/climbing/20050127-bentley.html?mod=RSS_Career_Journal&cjrss=wsj
Winning Over the Dr. No Boss: How to Pitch Your Good Ideas
Scott Testa, COO of technology company Mindbridge, says the plan to
market his company's largest selling proprietary product, Intrasmart,
came up in a meeting of mostly top executives seven or eight years
ago. The presentation and acceptance of the idea is what Testa calls
"the eureka moment" when management, which had been planning to resell
other people's products, changed course and decided to market their
own instead. "It was truly a case of not seeing the forest for the
trees," says Testa.
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http://www.peertopeer.org/communications/article.aspx?nvID=000000010805&snvID=000000011005&h4ID=000000174405
Peer to Peer Archives
November 2003
Examining ROI for Intranet Projects in Law Offices
by David Christian of Mindbridge Software
David Christian is the President of Mindbridge Software. He has over
15 years experience in software sales, marketing, development, design
and implementation. David is also the system architect for the
intranet product, IntraSmart. He can be reached at
info@mindbridge.com.
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http://knowledgemanagement.ittoolbox.com/documents/document.asp?i=2415
9/26/2003 12:15:39 PM
Examining the ROI on Intranet Projects
By Dave Christian for ITtoolbox Knowledge Management
Dave Christian is the president of Mindbridge Software. He is a
graduate of Gettysburg College and has over 15 years experience in
software sales and marketing, software product development and
intranet systems architecture.
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