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Q: Market information for Coffee makers in the U.S ( Answered,   0 Comments )
Question  
Subject: Market information for Coffee makers in the U.S
Category: Business and Money > Advertising and Marketing
Asked by: lazysam-ga
List Price: $25.00
Posted: 06 Feb 2005 02:40 PST
Expires: 08 Mar 2005 02:40 PST
Question ID: 469799
I am looking for information about the market size and profile for
home coffee makers in the U.S. Profile would include market share, and
distribution of sales per price range (Avg. price, volume in the high
end, low end, etc..). This only pertains to residential market. Also
of interest is what channels share these sales.
Answer  
Subject: Re: Market information for Coffee makers in the U.S
Answered By: belindalevez-ga on 07 Mar 2005 05:29 PST
 
<Coffee makers market.

Sales of home coffee makers are 20 million units a year.
Americans drink 350 million cups of coffee a day with 70% of these
consumed at home. (Source: Keurig and Insight Product Development
Featured on CNBC?s ?Outside the Box?.
http://www.insightpd.com/news_frame_php.htm?news_item=2185

Automatic drip coffee makers ? 17 million units per year (85% of the market).
Average price point - $30
High end drip coffee makers ? between $150 and $200
High end espresso machines ? between $450 and $600
(Source: Plugged in to Small Electrics. By Laura Everage. April 1, 2004.)<
http://www.gourmetretailer.com/gourmetretailer/magazine/article_display.jsp?vnu_content_id=1000484138

Sales per price range.
Automatic drip coffee makers
Under $20 ? 52%
$20 to $40 ? 26%
Over $40 ? 22%

Mass merchant sales ? price point of $19.99 to $29.99
Home coffee makers with built-in coffee grinders represent 11.5
percent of automatic coffee maker dollar sales.
(Source: Feature-filled Coffee Makers Brew Up Profits. By Laura
Everage. November 1, 2003.)
http://www.gourmetretailer.com/gourmetretailer/magazine/article_display.jsp?vnu_content_id=2036817

Single pod coffee makers.
As of September 2004, single pod coffee makers represent 1.4% of the
coffee maker category. (Source: Housewares Marketwatch.)
http://www.housewares.org/industry/data/mw_pdfs/MW_winter04.pdf

The typical U.S. household replaces their electric coffee maker every
four to five years.
84% of households own an electric coffee maker.
18% of households bought a coffee maker in the last year. (Source:
Housewares Marketwatch.)

http://www.housewares.org/industry/data/mw_pdfs/MW_V3N3.pdf

Auto Drip Coffeemakers 2nd Quarter 2002 retail dollar sales:
Department stores - $12,981,000
Home speciality - $10,914,000 (Source: Housewares Marketwatch.)
http://www.housewares.org/industry/data/mw_pdfs/MW_V3N4.pdf

This article gives a graph showing the age of buyers of drip coffee
makers. (Source: Housewares Marketwatch.)

http://www.housewares.org/industry/data/mw_pdfs/MW_Fall03.pdf

This article gives a graph showing the age of buyers of coffee
grinders. (Source: Housewares Marketwatch.)
http://www.housewares.org/industry/data/mw_pdfs/MW_spring04.pdf


<Additional links:>

<Coffee-making machines see bubbling Canadian Sales. 26 August 2003.
<http://www.tdctrade.com/mne/ele/electrical043.htm>


<Search strategy:>

<"coffee makers" "housewares marketwatch">
<://www.google.com/search?hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen&q=%22coffee+makers%22+%22housewares+marketwatch%22>

<"coffee makers" "million units">
<://www.google.com/search?hl=en&lr=&q=%22coffee+makers%22+%22million+units%22>

<"coffee makers market">
<://www.google.com/search?hl=en&lr=&q=%22coffee+makers+market%22>

<"housewares marketwatch">
<://www.google.com/search?hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen&q=%22housewares+marketwatch%22>



<Hope this helps.>
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