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Subject:
Market information for Coffee makers in the U.S
Category: Business and Money > Advertising and Marketing Asked by: lazysam-ga List Price: $25.00 |
Posted:
06 Feb 2005 02:40 PST
Expires: 08 Mar 2005 02:40 PST Question ID: 469799 |
I am looking for information about the market size and profile for home coffee makers in the U.S. Profile would include market share, and distribution of sales per price range (Avg. price, volume in the high end, low end, etc..). This only pertains to residential market. Also of interest is what channels share these sales. |
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Subject:
Re: Market information for Coffee makers in the U.S
Answered By: belindalevez-ga on 07 Mar 2005 05:29 PST |
<Coffee makers market. Sales of home coffee makers are 20 million units a year. Americans drink 350 million cups of coffee a day with 70% of these consumed at home. (Source: Keurig and Insight Product Development Featured on CNBC?s ?Outside the Box?. http://www.insightpd.com/news_frame_php.htm?news_item=2185 Automatic drip coffee makers ? 17 million units per year (85% of the market). Average price point - $30 High end drip coffee makers ? between $150 and $200 High end espresso machines ? between $450 and $600 (Source: Plugged in to Small Electrics. By Laura Everage. April 1, 2004.)< http://www.gourmetretailer.com/gourmetretailer/magazine/article_display.jsp?vnu_content_id=1000484138 Sales per price range. Automatic drip coffee makers Under $20 ? 52% $20 to $40 ? 26% Over $40 ? 22% Mass merchant sales ? price point of $19.99 to $29.99 Home coffee makers with built-in coffee grinders represent 11.5 percent of automatic coffee maker dollar sales. (Source: Feature-filled Coffee Makers Brew Up Profits. By Laura Everage. November 1, 2003.) http://www.gourmetretailer.com/gourmetretailer/magazine/article_display.jsp?vnu_content_id=2036817 Single pod coffee makers. As of September 2004, single pod coffee makers represent 1.4% of the coffee maker category. (Source: Housewares Marketwatch.) http://www.housewares.org/industry/data/mw_pdfs/MW_winter04.pdf The typical U.S. household replaces their electric coffee maker every four to five years. 84% of households own an electric coffee maker. 18% of households bought a coffee maker in the last year. (Source: Housewares Marketwatch.) http://www.housewares.org/industry/data/mw_pdfs/MW_V3N3.pdf Auto Drip Coffeemakers 2nd Quarter 2002 retail dollar sales: Department stores - $12,981,000 Home speciality - $10,914,000 (Source: Housewares Marketwatch.) http://www.housewares.org/industry/data/mw_pdfs/MW_V3N4.pdf This article gives a graph showing the age of buyers of drip coffee makers. (Source: Housewares Marketwatch.) http://www.housewares.org/industry/data/mw_pdfs/MW_Fall03.pdf This article gives a graph showing the age of buyers of coffee grinders. (Source: Housewares Marketwatch.) http://www.housewares.org/industry/data/mw_pdfs/MW_spring04.pdf <Additional links:> <Coffee-making machines see bubbling Canadian Sales. 26 August 2003. <http://www.tdctrade.com/mne/ele/electrical043.htm> <Search strategy:> <"coffee makers" "housewares marketwatch"> <://www.google.com/search?hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen&q=%22coffee+makers%22+%22housewares+marketwatch%22> <"coffee makers" "million units"> <://www.google.com/search?hl=en&lr=&q=%22coffee+makers%22+%22million+units%22> <"coffee makers market"> <://www.google.com/search?hl=en&lr=&q=%22coffee+makers+market%22> <"housewares marketwatch"> <://www.google.com/search?hl=en&lr=&rls=GGLD%2CGGLD%3A2004-31%2CGGLD%3Aen&q=%22housewares+marketwatch%22> <Hope this helps.> |
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