Claudiom,
Below you will find the results of my research regarding TV ad rates.
?Local TV: A 30-second television commercial on a local station in a
top 10 market ranges from $4,000, generally during a movie, to $45,000
for time on one of the highest-rated shows.
Network TV: A 30-second spot in prime time ranges from $80,000 to
$600,000, depending on how high a show is rated and the show's genre.
The average is $120,000 to $140,000.
Cable TV: A 30-second spot in prime time runs between $5,000 and
$8,000, depending on the network.?
LOOK AT ADVERTISING PRICES IN DIFFERENT MEDIA
(The Wall Street Journal)
Medill new media http://newmedia.medill.northwestern.edu/courses/nmpspring01/red/AD/advertising.html
?According to Advertising Age, for the 2001-2002 season, the average
cost of a 30-second commercial on NBC, FOX, ABC and CBS was $148,000,
while WB and UPN were cheaper at an average of $51,700. On popular
shows such as Friends, ER and Everybody Loves Raymond, the price
soared to between $242,000 and $425,400, while a commercial on last
year's most expensive show, Survivor, cost $445,000.
Cable TV
The average price for a 30-second spot on cable TV is far more
variable, running from as little as $250 during off-hours on the
Travel Channel to $1 million on MTV during special programming.?
http://www.findarticles.com/p/articles/mi_hb3070/is_200207/ai_n7713202
The Futon Critic has compiled a ranked list of the "average price of a
30-second ad for fall 2004" TV shows on FOX, NBC, CBS, ABC, UPN and
WB.
Here is the link to the complete list:
http://www.thefutoncritic.com/cgi/gofuton.cgi?action=adrates&id=2004
The cost of a 30-second commercial on O'Reilly has risen to a healthy
$30,000 from just $300 in the show's first year.
http://www.cofc.edu/~ferguson/bcp/updates/chap5/Broadcast%20battle%20Cable%20news%20challenges%20networks%20for%20ad%20dollars.htm
Search criteria:
Price average spot OR commercial on cable TV
Price of an average spot OR commercial on television
?Cable advertising? ?TV commercial?
30 second TV commercial ?average price?
I hope you find this information helpful!
Best regards,
Bobbie7 |
