How many people in the United States are interested in leading
healthier lifestyles?
Reaching the Healthy Lifestyle Consumer
?Approximately 25 million people are active Healthy Lifestyle
participants in the U.S. alone (8% of the population). ?
http://www.realage.com/company_info/licensing.aspx
According to outgoing Agriculture Secretary Ann Veneman, "The
popularity of diet books and products which represent about $42
billion in annual spending in the United States shows that Americans
are interested in leading healthier lives."
Forbes: January 2005
http://www.forbes.com/2005/01/13/cx_da_0113topnews_print.html
?Health and Human Services Secretary Tommy Thompson stated,
?Two-thirds of Americans are overweight or obese, and more than 50
percent of us Americans do not get the recommended amount of physical
activity, so the 2005 guidelines emphasize physical activity and
calorie control more than ever before.?
http://www.chirolife.com/index.php?file=/nyk/currentNewsletter.html
?People of nearly all ages and backgrounds who are interested in
leading leaner, healthier lives are turning to low carbohydrate diets.
According to a study by the Natural Marketing Institute, over 25
million Americans have tried low carbohydrate diets.?
Bevnet: February 2004
http://www.bevnet.com/news/2004/02-22-2004-diehl_specialties.asp
The Lohas Market
Lohas is an acronym for "lifestyles of health and sustainability."
The name was coined a few years ago by marketers trying to define what
they regarded as a growing opportunity for products and services that
appeal to a certain type of consumer.
(. . .)
?It may be the biggest market you have never heard of, encompassing
things like organic foods, energy-efficient appliances and solar
panels as well as alternative medicine, yoga tapes and eco-tourism.
Taken together, they accounted for a $230 billion market in 2000,
according to Natural Business Communications, a company in Broomfield,
Colo., that publishes The Lohas Journal and is credited with
introducing the term.?
68 million Americans are Lohas consumers
In its second annual study of the Lohas market, the Natural Marketing
Institute, a research and consulting firm in Harleysville, Pa.,
estimated that 68 million Americans, about a third of the adult
population, qualified as Lohas consumers, the kind of people who take
environmental and social issues into account when they make purchases.
July 20, 2003
They Care About the World (and They Shop, Too)
By AMY CORTESE
The New York Times
http://www.organicconsumers.org/organic/cultural_creatives.cfm
=============================================
How many companies in the U.S. are looking to reach these people
wanting to lead healthier lifestyles?
According to H&HNm an American Hospital Association information
company, more than 50,000 companies in the U.S. are looking to reach
these people wanting to lead healthier lifestyles.
The New "Healthy Living" Marketplace
?The next generation's wellness crusade is upon us. "Health promotion"
and "disease prevention" are out, while "lifestyle enhancement" and
"healthy living" are in. Understanding this new marketplace will be
critical for health care organizations staking a claim as a community
health provider of choice.
There are presently more than 50,000 companies in the healthy living
market generating $300 billion in annual sales, a figure projected to
be $1 trillion by 2020. Fitness centers, day spas, alternative health
providers, natural health product manufacturers, organic grocers,
online wellness vendors, weight-loss companies and the like are
charging into the foray of established medicine. With a flurry of
mergers and consolidations, many of these companies are now rapidly
combining into more sophisticated, organized and authoritative
delivery systems offering health education, disease prevention,
diagnosis, treatment and research.?
H&HN: January 2005
http://www.hhnmag.com/hhnmag/jsp/articledisplay.jsp?dcrpath=HHNMAG/PubsNewsArticle/data/050125HHN_Online_Haws&domain=HHNMAG
A growing marketplace ripe with opportunity
http://www.northcastlepartners.com/hla/market.php
=============================================
Individual Company Efforts
?Individual companies are also taking action to address consumer
health and wellness needs through products, policies and programs.
Around the country, companies are:
- Removing trans fat from products;
- Offering new choices for smaller product servings;
- Reformulating products to reduce calories, fats and sugars, to lower
cholesterol and to add vitamins; and
- Promoting nutrition education and physical activity programs, with
an emphasis on schools and local communities.?
The gollowing are just a few examples of the hundreds of individual
food and beverage company efforts.
Cadbury Schweppes
Campbell Soup
Cargill
Coca-Cola
General Mills
Kraft
Nestle
Pepsi
American Council for Fitness and Nutrition
http://www.acfn.org/taking-industry/
=============================================
Related information:
?The Wellness Lifestyle Shopper Study divides the market into three
consumer groups, defined in part by dietary supplement usage, organic
or natural food consumption and proactive health behaviors. Core
(high-level) wellness consumers make up 14% of the market, mid-level
wellness consumers make up 55% and periphery (low-level) wellness
consumers make up 30%. According to The Wellness Lifestyle Shopper
Study, consumers participate in wellness products and services
primarily to stay healthy, to feel better and to prevent illness. The
wellness market includes healthy foods and beverages, dietary
supplements, organic products, sports nutrition and diet aids,
alternative health care products and services, but does not include
prescription drugs and over-the-counter medications.?
http://www.hartman-group.com/about/pr07.html
Here is an informative PowerPoint Presentation titled:
Top 10 Health & Wellness
Trends of 2004:
Natural Products Expo West 2004
March 6, 2004
http://www.expowest.com/attendee/education/proceedings/TopTenHealthTrends2004_French.pdf
?Today, many U.S. consumers, especially aging boomers, recognize that
healthy foods, products and dietary supplements are part of a
preventive healthcare package they can take into their own hands. This
demographic of health-seekers is pushing the natural and organics
industry to 10 percent growth annually.?
(. . .)
?The natural products industry is part of what Nutrition Business
Journal (NBJ) calls the "Healthy Planet, Healthy Products" (HP2)
market. NBJ calculates the HP2 market at $440 billion.?
"These products and services have been driven by a segment of the
population seeking companies and solutions that reflect their concern
for both personal and environmental health," said Grant Ferrier,
publisher of NBJ.
"Consumer demand for healthier lifestyles and a healthier planet have
also impacted government policy and product development -- creating
opportunity for two or three generations of entrepreneurs."
http://www.soap-wire.com/2005/02/natural_product.html
=============================================
Search criteria:
Americans healthier lifestyle
Healthier lifestyle market
Companies "healthy lifestyle? million OR billion +healthier
Healthy living marketplace
"healthy living OR lifestyle OR lifestyles" "10000..500000 companies
I hope you find this information helpful!
Best regards,
Bobbie7 |
Clarification of Answer by
bobbie7-ga
on
12 Feb 2005 16:38 PST
I located the following information for you.
According to IGD's Consumer Watch report, titled Consumers Activities
for a healthy lifestyle, people want to live healthier lifestyles and
there has been an increase in healthy lifestyle activities in the last
few years.
Excerpt:
?IGD?s Consumer Watch has been measuring consumers? attitudes to food
and associated issues for the past three years and has been tracking
people?s attitudes to improving their health. Over three years
consumers identify the same top ways they are improving health, as
shown as follows.?
For all the main activities shown below an increasing number of
consumers claim to be taking these actions.
Cutting down on salt
2002 15
2003 18
2004 20
Eating less sugar
2002 22
2003 28
2004 28
Eating 5 portions of fruit and vegetables
2002 26
2003 28
2004 32
Eating low fat food
2002 33
2003 33
2004 37
Drinking more water
2002 31
2003 34
2004 38
More exercise
2002 33
2003 35
2004 40
Here is the graph with the above figures
http://www.igd.com/images/Article/Activities-healthy-lifest1.jpg
?Most consumers have a good understanding of what they can do to eat a
healthy diet, but in practice see this as a range of different
activities and as long as they choose to implement some this is enough
to be healthy.?
21% - I think healthy foods are too expensive
12% - I don?t really think about health, I just choose the foods I
know I will enjoy
11%- I eat on-the-go which makes it difficult to choose healthy foods
11% - There are too many conflicting stories in the media about what
is healthy and what is not so I get confused
Source:
Healthy Lifestyles ? the consumer response
Date published: 15/12/2004
Read the full text of this article here:
http://www.igd.com/CIR.asp?menuid=33&cirid=1328
================================================
Diet and Health Date published: 08/09/2004
?People are now more likely to be trying to look after their health
than they were at the start of 2003. Consumers generally are doing
the same things for a healthy lifestyle as they were in 2002 and 2003,
but more people are participating in these activities in 2004.?
Top of consumers list of activities they pursue for a healthy lifestyle are:
38% Taking more exercise
38% Drinking more water
35% Eating low fat food
31% Eating five portions of fruit and vegetables
http://www.igd.com/CIR.asp?menuid=35&cirid=1135
================================================
From a Harris Poll:
68 percent of Americans believe it is important to encourage people
to live healthier lifestyles, to eat well, and not to smoke.
http://www.asph.org/FRIDAY/1084.pdf
================================================
?In a nationwide poll of 3,700 adults more than 60% of respondents
agreed with the statement "I?d like to lose 20 pounds." This
percentage has steadily increased over the past decade that the poll
has been conducted?
http://www.lectronhealth.com/010108.htm
================================================
Americans are concerned about weight, but only 8 percent on a diet
?Nearly 70 percent of Americans say they are careful about what they
eat, and even more say diet is essential to good health, according to
a new nationwide health poll in which obesity ranked second among the
biggest health concerns.?
?Most Americans surveyed acknowledge they?re overweight although fewer
than the two-thirds, but they said their healthy eating habits are
based on foods they like and the ones they think are best for them.
Only 8 percent say they eat healthy by following a diet, such as
Atkins or Weight Watchers.?
MSNBC: Sept 2004
http://msnbc.msn.com/id/5953595/
Nationwide Poll Finds Americans Want Better Fitness and Nutrition Options
?Americans' waistbands are increasing at unprecedented levels, causing
health professionals to label obesity a national epidemic. Spurred by
sedentary lifestyles and unhealthy diets, approximately two-thirds of
American adults are overweight, and15 percent of 6- to 19-year-olds
are overweight - a number that has tripled over the past two decades.
A new national poll finds three out of five Americans consider obesity
to be a major public health problem in communities across the country,
and 74 percent think the problem will get worse before it gets better,
a sentiment echoed by researchers at the Centers for Disease Control
and Prevention (CDC).?
?Americans agree. In the national survey, conducted by Widmeyer
Polling and Research, 71 percent said communities should play a role
in helping residents slim down.?
American Public Health Association
http://www.apha.org/NPHW/2003/pressroom/20030328_release.htm
================================================
Americans are working more, sleeping less and having sex less often
than they did just five years ago, a shift that is contributing to
unhealthier lifestyles, according to a new poll.
?85 percent of respondents said they would sleep more if they knew it
would improve their health.?
CNN
http://archives.cnn.com/2001/HEALTH/03/26/sleepy.americans/?related
================================================
Eighty-five percent of consumers say that diet and nutrition are
important to them personally, and 85 percent of consumers say that
exercise and physical activity are important to them.
National Nutrition Summit 2000
http://www.nns.nih.gov/2000/activities/agenda_actions/rowe.htm
================================================
I hope this additional information is helpful!
Best regards,
Bobbie7
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