A while back I read a newspaper article about the construction costs
of warehouse clubs such as Costco and Sam's Club.  The thesis was that
the industrial motif of warehouse clubs is actually more expensive
than other retail establishments.  But customers perceive the gray
concrete and industrial lighting as cheaper, leading them to think
this is one reason they're getting a better deal on price.

I'm trying to locate the article, not having much luck.  I suspect it
was in the Wall Street Journal, or maybe the NY Times.  Need the URL
for this article.

Thanks!