Hi! Thanks for the question.
Different people or organizations will have different ways of looking
at the different keys to success in selling through the internet. It
would be wise to look at the different observations based on the
articles below. I will only post the enumeration part here so it would
be wise to read the whole article to get a better grasp of the topic.
1. ?Start with executive sponsorship and participation.?
?Service policies may have to adapt, and the way in which
manufacturing receives orders may have to change too. You can only
achieve this kind of cross-functional coordination with a strong
commitment by all affected areas and ultimately by top management.?
2. ?Include all sales channels.?
?The current trend in e-business is to blend virtual and physical
channels?often referred to as ?clicks and mortar.??
3. ?Simplify the user experience.?
?Simplification is the essence of Internet selling success. In 1998, a
Forrester Research study showed that 68% of Internet shopping carts
were abandoned, meaning that two-thirds of all Internet shoppers?even
with simple products?found the process too complex and unconvincing to
buy.?
4. ?Empower your buyers to do it their way.?
5. ?Don?t reinvent the wheel.?
6. ?Architect your ISS for success.?
7. ?Choose the right business partners.?
?Seven Keys to Internet Selling Success?
http://www.selectica.com/contact/SevenKeys.pdf
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1. ?The first most important aspect of online selling is to have a
professional looking website that is designed to sell.?
2. Select a good webhost
3. Get good shopping cart software.
4. Provide other payment options aside from credit cards.
5. ?No promotion equals to no sales. You can promote your store using
online marketing strategies like search engine optimization, email
marketing, banner advertisements and affiliate marketing among
others.?
6. Assure the customer about their security and purchasing concerns.
?A comprehensive guide to setting up a successful online store?
http://www.storebuilder.co.uk/contentid-59.html
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1. Online stores should have a customer retention program in place.
2. Customer support should really be useful for online buyers.
3. Ability to research products on your website.
4. The website should not be hard to navigate.
?Who's Selling Online??
http://www.bgateway.com/factsheet.asp?pageId=1.8.7.3
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1. ?Brand Name Recognition?
?Having a recognizable brand is important in any industry, of course,
but on the Internet it is even more critical. First, as users get
frustrated with the failure of the search engines to provide relevant
results, they begin to rely more on the brands they see or hear on TV
or radio rather than random searches of the entire Internet.?
2. ?Easy-To-Use Interfaces?
3. ?Fast Website Response Times?
4. ?Combining Online and Offline Services?
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Search terms used:
keys successful online selling marketing
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Easterangel-ga
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