How do I reach business, legal, accounting and related college
students in the U.S, to market a reference book that's both entertaining
and educational? I need a viable cost effective solution to this
question. It could include direct mail, internet solutions, viral
methods, contact through schools, or out of the box methods. Winner
will also be considered to execute on the
answer, gathering the data or other information required, for a fee to
be negotiated. Also, for a fee to be negotiated, mailing or other
contact information for the professors, teachers, etc. in these
fileds, at colleges in the US is offered.

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Request for Question Clarification by jbf777-ga on 20 Feb 2005 11:43 PST

Hello -

Can you further define your paramaters for "cost effective?"  I.e.,
what kind of budget range are you working with?

Thanks,

jbf777

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Clarification of Question by tippcoman-ga on 20 Feb 2005 13:45 PST

cost effective is not a budget consideration, its a cost benefit
issue. We could reach the students by flying people to each campus and
going door to door, but that wouldn't be cost effective. Cost
effective would like be defined as some cost per contact info. For
instance, most marketin lists can be purchased for about 10 cents per
name (Wall Street Journal's subscriber list is 28 cents per contact).
The total budget could affected by how big the population is for this
list, but we would likely test the list to see if our method worked. I
hope this helps. Not trying to get something for nothing, but need
someone to apply out of the box thinking, or knowledge I dont have, to
come up with a solution. For instance, if someone knew how to get the
names and addresses of students with government guaranteed loans, that
could be very cost effective. (could we sort out what the student is
majoring in? - or which school they are attending?)

Hello -

I spoke to several companies in the course of my research for your question.


A firm called "360 Youth" is a market leader in the area of marketing
to students, with dozens of mega-size clients such as Accenture, AT&T,
Apple, etc.

"60 Youth develops and executes media and marketing programs for 1,500
clients each year, regularly reaching over 25,000,000 college
students, teens, and tweens. Long-standing, quality relationships and
proprietary partnerships enable us to provide unique access to young
consumers nationwide."

The company is a one-stop-shop for reaching this audience, with access
to multiple media to reach students: from school newspapers, to book
covers, to targeted direct mail and beyond.

Contact:

1-877-360-YOUTH (if this doesn't work, try 212-244-4307)
http://www.360youth.com


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Direct and electronic mail appear to be two cost effective means of
reaching students.

American Student List is a company dedicated to such services,
offering both physical and electronic mail options.  They aggregate
lists from the largest student mailing databases.  Top clients include
Citibank, Gilette, Amex, and Verizon Wireless:

Physical mail:
$70 per thousand contacts

Email:
$90 per thousand contacts
(For email, you submit your ad; they handle the deployment)


Contact:

American Student List
http://www.studentlist.com
516-345-0066 (Tom Maddock)
Reference Google Answers when calling


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Allmedia is another company dealing in student lists.  Top clients
include Xerox, Time Warner, Harvard business, American Medical Assn,
etc.

Direct Mail
$95 per thousand contacts

Email
~$150-$250 per thousand contacts

Small setup fees may apply.

Contact:
469 467 9100x115 (Scott)

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MKTG Services is major market leader in educator mailing lists:

Physical Mail Only:
$70 per thousand (per department, add $10; per course, add $20)
Contact: 215-968-5020x143 (Fred)


They also have student mailing lists; contact Bob Royak at:

678-942-2900


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MDR, a service of D&B, is another market leading compiler of educator lists:

Physical Mail:
$75 per thousand

Email:
$325 per thousand
(For email, you submit your ad; they handle the deployment)


Contact:

MDR
http://www.schooldata.com/mdredmail.asp
800-333-8802


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Search strategy:
  student lists
  college student mailing


In response to your additional work offerings: In the areas of
graphic/ad design, copy production, proofreading,
administrative/coordinative, etc.  you can place an question(s) to my
attention by marking it "For: jbf777".  You can notify me of the new
question(s) by placing a clarification or comment posting on this
question.  Thank you.

I would not do direct mail, both because it is not that hot, and also
that students are always moving around. I would do email, because they
will get it wherever they are.  You can also allow them to download a
portion of your book to check it out first - an essential.

Kudos to the person above who answered your question - that is some
serious work there....