I am in the process of founding a business that will offer consumers a health 
e-newsletter. I believe that I can build up the circulation of this
newsletter to a substantial size?perhaps several hundred thousand or
more. Consumers will not pay for this newsletter. It will be free.

They will voluntarily sign up for it, so they already have a
demonstrated interest in the topic So my source of income is by
selling ads on my e-newsletter to companies who want to reach an
audience that is genuinely interested in health products and services.

My question is this: I would like to find out which companies would
solicit potential advertisers (nationally and locally) and sell
advertising in my e-newsletter. I may or may not have a web site in
which advertising may be sold, but for now, this is not my concern.

I?d like to get a list of reputable firms of all sizes that can do
this for me. Where they are isn?t particularly important. I?m looking
for a ?rep? firm that ideally has a base of clients that they can go
to and explain this  advertising opportunity to to reach
health-oriented consumers.

There are many firms offers related ?marketing? services, but they
don?t seem to have what I need. What I?m not looking for?

Examples: In looking at companies like Doubleclick, they appear to
have software systems that help a company manage their advertising.
They have other services that help others utilize the Internet, but
not what I need. Advertising.com has software and a range of services
that help a company utilize the Internet, but I didn?t see what I
need. I also don?t need firms that drive traffic to a web site or
promise to promote my site.

In thinking about traditional ?advertising agencies,? they primarily
create ad campaigns for their clients so their customers can attract
customers. This is also not what I?m looking for.

I know in the magazine business, there are ?rep? firms that you can
use. For example, if you?re a magazine in New York that does not have
salespeople in Los Angeles, you can hire a ?rep? firm to represent you
in LA and sell potential advertisers space in your magazine. I?m not
looking for regional representation since I have no representation
anywhere at this point.

If this concept exists in the magazine business, it must surely exist
in an Internet context?what I am doing. If my idea is correct, I will
hopefully generate a sizeable list of e-newsletter subscribers.

If I have a sizeable list of people who have a real interest in health
topics, surely there is no shortage of people who would take out ads
in my e-newsletter. I?d imagine, for example purposes, major health
magazines and WebMD, among many others.

I am a very enthusiastic user of GOOGLE and I look forward to hearing from you.

Hello -

Thank you for your question.  If you need any additional
clarification, please don't hesitate to ask.

Companies doing this type of work generally fall under the category of
"teleservices," "outsoured sales," "outsourced telesales" or "contract
sales" agencies.

I spoke to a few such companies to confirm their ability to do what
you're looking for.  The first three have Fortune 500/100-size
clients.


Sykes
?????????????????????????????????
http://www.sykes.com

Contact: Rob Egulf
         813-233-7103

Sykes Enterprises, Inc.
Tampa, Florida
Corporate Headquarters:
400 North Ashley Drive Tampa, FL, USA 33602




Cerida 
?????????????????????????????????
http://www.cerida.com

Contact: Tom Maloney 
	     978-659-6496

One Griffin Brook Drive 
Suite 101 
Methuen, MA 01844-1865 
Tel: 978-659-6500 
Fax: 978-659-6410 
Email: info@cerida.com 




Edge Teleservices
?????????????????????????????????
http://www.edgeteleservices.com

Contact: Bill Bryce
		 800-266-7800
		 
Edge Teleservices
350 West Arden Avenue
Glendale, CA 91203




Call_Solutions
?????????????????????????????????
http://www.callsolutions.com

Contact: Kevin Casper
         262-827-6404


Call_Solutions
Kevin Kasper
E-mail: kkasper@callsolutions.com 
Web: www.callsolutions.com




----


Additionally, I spoke to Customer Inter@ction Solutions, a publisher
who featured an October 2004 "Who's Who in Teleservices" in their
telemarketing magazine.  The following companies are some of the best
in their field in the teleservices business.

"Once again, the editors of Customer Inter@ction Solutions have
compiled what is one of our top five most popular and requested
resources: the annual Teleservices Agencies Who?s Who listing. To make
this a highly valuable tool, we?ve kept it as simple as possible, to
present a large array of companies, many of whose services can be
custom fitted to suit your outsourcing needs to a tee.

We invite you to peruse these companies? Web sites and read about
their professional services, both domestic and abroad. In an economic
climate such as this, there is only one rule for certain: You can?t
afford to put your customer service into the hands of amateurs."

These companies do a variety of work in this area, and you'll have to
contact them or visit their websites to see if they're suitable for
your project.

Key:

A. Inbound
B. Outbound
C. Multilingual Services
D. Interactive (IVR)
E. E-mail capabilities
F. Text chat

A Varshyl Company
Vagish Kapila
Phone: 408-410-2240
E-mail: vkapila@varshyl.com   
Web: www.varshyl.com
Services: A, B, C, E, F

ACCPAC International, Inc.
Jonathan Blackwell
Phone: 925-461-2625
E-mail:  jonathan.blackwell@accpac.com
Web:  www.accpacmessaging.com 
Services: A, B, D, E 

ACI Telecentrics Inc. 
David Spaulding
Phone: 612-928-4700
E-mail: info@acitel.com
Services: A, B, C, D, E, F

ACP Interactive, LLC
Camille Wehner
Phone: 415-357-5123
E-mail: cwehner@acpinteractive.com
Web: www.acpinteractive.com
Services: A, B, C, D

ACS
Mark Heugly
Phone: 801-567-2327
E-mail: mark.heugly@acs-inc.com
Web: www.acs-inc.com
Services: A, C, D, E, F

Advanced Data-Comm, Inc.
Bill Strauss
Phone: 563-582-9501
E-mail: bstrauss@advanced-data.com
Web: www.advanced-data.com
Services: A, B, D, E

AFFINA ? The Customer Relationship Company
Steve Gonzalez
Phone: 877-4-AFFINA
E-mail: services@affina.com
Web: www.affina.com
Services: A, B, C, D, E, F

Alta Resources
Alisa Barth
Phone: 877-464-2582
E-mail: info@altaresources.com
Web: www.altaresources.com
Services: A, B, C, D, E, F

AM PM Calling Limited (New Zealand)
Andrew Morrow
Phone: +64 4915 5223
E-mail: amorrow@ampmcalling.co.nz
Web: www.ampmcalling.co.nz
Services: A, B, C, D, E

AnswerNet Network
Gary Pudles
Phone: 800-411-5777/609-921-7450
E-mail: gary@answernet.com
Web: www.answernet.com
Services: A, B, C, D, E, F, 

ARO Virtual Contact Center 
Michael Amigoni    
Phone: 816-777-5008 
E-mail: mamigoni@callcenteroptions.com    
Web: www.callcenteroptions.com    
Services: A, B, C, E 

The Beryl Companies
Angela Douglas
Phone: 817-355-5040
E-mail: beryl@beryl.net
Web: www.beryl.net
Services: A, B, C, D, E, F

Cerida
Tom Sevigny
Phone: 978-659-6500
E-Mail: tomsevigny@cerida.com
Web: www.cerida.com
Services: A, B, E, F 

CallNet Call Center Services, Inc.
Charles Webb
Phone: 800-237-6602 or 812-355-8200
E-mail: cwebb@callnetservices.com
Web: www.callnetservices.com
Services: A

Call_Solutions
Kevin Kasper
Phone:  262-827-6404
E-mail: kkasper@callsolutions.com 
Web: www.callsolutions.com

Customer Focus Services 
Steve Durham
Phone: (323) 653-3367 
E-mail: steve@customerfocusservices.com 
Web: www.customerfocusservices.com
Services: A, B, C, D, E

CanTalk Canada Inc.	
Maureen Mitchells	
Phone: 800-480-1686 
E-mail: mmitchells@cantalk.com
Web: www.cantalk.com
Services: A, B, C, D, E

Center Partners, Inc.
Martha Lanaghen
Phone: 800-519-3532
E-mail: martha.lanaghen@centerpartners.com
Web: www.centerpartners.com
Services: A, B, C, D, E, F

Charlton
Rod Schwegel
Phone: 608-259-8004, ext. 242
E-mail: rschwegel@tcgcorp.net
Web: www.tcgcorp.net
Services: A, B, C, D, E, F

The Connection Outsourced Call Center
Auralie Simi
Phone: 800-883-5777
E-mail: sales@the-connection.com
Web: www.the-connection.com
Type of services offered: A, B, C, D, E, F

CustomerLink, LLC
Martin Pettersson
Phone: 218-722-2800 or 800-722-2808
E-mail: mpetters@customerlinkone.com
Web: www.customer-link.com
Services: A, B, C, E

Diana Quinci Telecomarketing Corp. (Philippines)
Victor Romano
Phone: +632-5278181 LOC 106
E-mail: victormromano@yahoo.com

Directfin Solutions (South Africa)
Anthony Wittels 
Phone: +27-21-957-6700 
E-mail: anthonyw@directfinsolutions.co.za 
Web: www.directfinsolutions.co.za 
Services: B

enGenic Corp.
Jim Coulter
Phone: 800-ENGENIC (800-364-3642)
E-mail: sales@engenic.com
Web: www.engenic.com
Services: A, B, C, D, E, F

e-Services Group International (Jamaica)
Mark Rovenstine
Phone: 918-335-2522
E-mail: www.markrovenstine@cableone.com
Web: www.e-servicesgroup.com
Services: A, B, C, E, F

Excell Agent Services, L.L.C.
Heather Weber
Phone: 602-808-1511
E-mail: sales@excellagent.com
Web: www.excellagent.com
Services: A

Foundation Marketing Group
Randolph H. Liberman 
Phone: 800-290-8714 
E-mail: info@foundationmarketing.com 
Web: www.foundationmarketing.com 
Services: A, B, E, F

The Frantz Group 
Doug Niemeyer  
Phone: 262.204.6137 
E-mail: dgniemeyer@thefrantzgroup.com 
Web: www.thefrantzgroup.com
Services: A, B, C, D, E, F

Full Perspective Video Services, Inc.
Charles J. Selden
Phone: 973-746-0421
E-Mail: selden@fpvid.com
Web: www.fpvid.com
Services: A, B, C, D, E

GC Services Limited Partnership 
Jeff Shiovitz
Phone: 212-775-9322
E-mail: business.development@gcserv.com 
Web: www.gcserv.com
Services: A, B, C, D, E, F

Global Respondez Inc. 
Venkat Sankaran 
Phone : 908-561-5154 
E-mail : venkat@globalrespondez.com 
Web: www.globalrespondez.com
Services: A, B, D, E, F

Hamilton Contact Center Services
Angela Morris 
Phone: 402-694-4343
E-mail: marketing@hamiltontm.com 
Web: www.hamiltontm.com 
Services: A, B, D, E, F

Harte-Hanks, Inc.
James Barry
Phone: 800-456-9748
E-mail: contactus@harte-hanks.com
Web: www.harte-hanks.com
Services: A, B, C, D, E, F

Help Desk NOW Inc.
Larry Shaw 
Phone: 888-861-7070
E-mail: larry.shaw@helpdesknow.com
Web: www.helpdesknow.com
Services: A, B, C, D, E, F

The Heritage Company, Inc.
Marilyn Michie 
Phone: 800-643-8822, ext. 1142
E-mail: mmichie@theheritagecompany.com 
Web: www.theheritagecompany.com 
Services: A, B, E

Hispanic Teleservices Corporation
Kit Cooper
Phone: 888-807-1212
E-mail: kit.cooper@htc.to
Web: www.htc.to
Services: A, B, C, D, E, F

IDS Infotech Limited (India)
Rajnish Mehta 
Phone: +91-172-3952404 or +91-98146 10055 
E-mail: rajnish@idsil.com 
Web: www.idsil.com 
Services: A, B, D, E, F

Influent Inc. 
Hayley Weinper 
Phone: 800-856-6768, ext. 3054
E-mail: hayley@influentinc.com
Web: www.influentinc.com
Services: A, B, C, D

InfoCision Management Corporation
Todd Grable
Phone: 330-668-1400
E-mail: todd.grable@infocision.com
Web: www.infocision.com
Services: A, B, C, D, E, F

Innovative Marketing Strategies, Inc.  
Maree Hickey  
Phone: 610-491-9052  
E-mail: mhickey@ims-ca.com  
Web: www.ims-ca.com 
Services: A, B

Integra Telecom
John M. O?Halloran
Phone: 952-746-7066
e-mail: john.oh@integratelecom.com
Web: integratelecom.com
Services: A, B, E

IntelliCare
Shelly Photiades
Phone: 207-771-2959
Web: www.intellicare.com
Services: A, B, C

InTouch Solutions
Greg Kurtz
Phone: 630-369-3230
E-mail: gregk@its-smartcalls.com
Web: www.its-smartcalls.com
Services: B, D

IVR Technology Group
Robert Highway
Phone: 800-438-1709 x21
E-mail: bobh@ivrtechgroup.com
Web: www.ivrtechgroup.com
Services: D, E

Lana Call Center (United Arab Emirates)
Ibrahim Al-Sasi 
Phone: +971-4-2617971 or +971-50-7180156 
E-mail: manager@lanacenter.com 
Web: www.lanacall.com 
Services: A, B, C, D, E

Link To Success, Inc.
Jim Daughton
Phone: 800-541-LINK (5465)
E-mail: link@spacestar.net
Web: www.roimark.com/link
Services: A, B, C, D, E, F

LiveBridge
Chris DeLambo
Phone: 503-652-6000
E-mail: cdelambo@livebridge.com
Web: www.livebridge.com
Services: A, B

MicahTek Inc.
Michael Jones
Phone: 800.303.4436, ext. 3104
E-mail: mjones@micahtek.com
Web: www.micahtek.com
Services: A

MphasiS BPO
John Bugh
Phone 972-712-7426
E-mail: john.bugh@mphasis.com
Web: www.mphasis.com
Service: A, B, C, E, F

OKS-Ameridial Worldwide
Steve Trifelos
Phone: 800-445-7128, ext. 260
E-mail: trifelos@oksameridial.com
Web: www.oksameridial.com
Services: A, B, C, D, E, F

OSC Teleservices
Paula Wilkinson  
Phone: 800-658-2143  
E-mail: info@oscteleservices.com  
Web: www.oscteleservices.com 
Services:  A, B, C, D, E, F

PharmaCare Specialty Pharmacy
Stephen Gissendanner
Phone: 800-238-7828
E-mail: sagissendanner@pharmacare.com
Web: www.pharmacare.com
Services: A, B, C, D

Perfexa Solutions 
Todd Regan 
Phone: 1-866-PERFEXA (737-3392) 
E-mail: tregan@perfexa.com 
Web: www.perfexa.com 
Services: A, B, E, F

Performance Telemarketing, Inc.
Matthew Ahlers
Phone: 605-665-1552
E-mail: mcahlers@performancetm.com
Web: www.performancetm.com
Services: A, B, C, D

Phonologies (India) Private Limited
Prashant Lamba
Phone: +91-22-22029732
E-mail: prashant@phonologies.com
Web site: www.phonologies.com
Services: A, B, D, E

Qinteraction
Tim Smith
Phone: +63-2-878-1500 (Philippines)
E-mail: timsmith@qinteraction.com
Web: www.qinteraction.com
Services: A, B, C, D, E, F

Quoquam,Inc
Sales
Phone: 805-578-9100
E-mail: info@quoquam.com
Web: www.quoquam.com
Services A, B, C, D

RSA Solutions, Inc.
Cindy Heximer
Phone: 716-564-4631
E-mail: cindy.heximer@rsa.fiserv.com
Web: www.rsa-net.com
Services: A, B, C, D, E, F

S&D Marketing
Ron Brown
Phone: 267-254-5051	
E-mail: ronbrown@sdmarketing.com	
Web: www.sdmarketing.com
Services offered: A, B, C, D, E, F 

Selway Group, Inc.
Stephen Matlock
Phone: 480 969 2350
E-mail: smatlock@email.com
Web: www.selwaygroup.com
Services: A, C, D, E, F

Sento Corporation
John Morgan
Phone: 801-772-1520
E-mail: john_morgan@sento.com 
Web: www.sento.com 
Services: A, B, D, E, F

Servit Consultanta SRL (Romania)
Claudiu Dumitrescu    
Phone: +40723250477
E-mail: contact@romsourcing.com
Web: www.romsourcing.com
Services: B, C, E, F

Signius
Tamara Caponegro
Phone: 609-921-7450
E-mail: tamara.caponegro@signius.com
Web: www.signius.com
Services: A, B, C, D, E, F

SITEL Corporation
John Trocher
Phone: 410-203-2110
E-mail: john.trocher@sitel.com
Web: www.sitel.com
Services: A, B, C, D, E, F

Solus Telemarketing (South Africa)
Hamish Haddow
Phone: +27217131915
E-mail: hamish@solus.co.za
Web: www.solus.co.za    
Services: A, B, C, D, E, F        

Sound Telecom
Michael L. LaBaw
Phone: 425-392-3120
E-mail: mlabaw@sound-tele.com
Web: www.sound-tele.com, www.solaxis.com
Services: A, B, C, D, E, F

The Survey Center
Jay Ambrose
Phone: 508-477-7777
E-mail: jambrose@thesurveycenter.com
Web: www.thesurveycenter.com
Services: B, E

Sykes Enterprises, Inc.
Sales dept.
Phone:  800-TO-SYKES
Web: www.sykes.com
Services: A, C, D, E, F

Synergy Solutions, Inc. 
Lori Fentem
Phone: 602-296-1601 
E-mail: llfentem@callsynergy.com 
Web: www.synergysolutionsinc.com 
Services: A, B, C, D

System Development Company of New Hampshire, Inc. (SDC) 
Robin Davis 
Phone: 603-629-4242 
E-mail: rdavis@sdc-nh.com         
Web: www.sdc-nh.com 
Services: A, D, E
 
Talk2Rep Call Centers
Jim Ryan      
Phone: 866-856-2Rep 
E-mail: sales@talk2rep.com 
Web: www.talk2rep.com
Services: A, B, C, D, E, F

TechTeam Global
Jim Hoen
Phone: 248-263-5644
E-mail: jhoen@techteam.com
Web: www.techteam.com
Services: A, B, C, D, E, F

Telacquire Marketing Group Inc.
Edward Soorany
Phone:  604-677-7780
E-mail: info@telacquire.com
Web: www.telacquire.com
Type of services offered:  A, B, C, D, E, F

TelePartners
Mark Alexander
Phone: 800-482-5556
E-mail: mark@telepartners.com
Web: www.telepartners.com
Services offered: A, B, C, D, E, F 

The Telephone Centre
Mike Foust  
Phone: 336.574.3000  
E-mail: mfoust@telectr.com
Web site: www.telectr.com
Services: A, B, C, E

TeleRep
Joseph Simpkins
Phone: 800-638-2000
E-mail: jsimpkins@telerep.com
Web: www.telerep.com
Services: A, B, C, D, E, F

Telerx 
Ron Abel
Phone: 800-2-TELERX 
E-mail: solutions@telerx.com 
Web: www.telerx.com 
Services: A, C, D, E, F

TeleTech Holdings, Inc.
Julie Lucas
Phone: 800-TELETECH or 303-397-8100
E-mail: info@teletech.com 
Web: www.teletech.com
Services: A, B, C, D, E, F

Telvista
Ayn Owens
Phone: 972-312-5109
E-mail: ayn_owens@telvista.com 
Web: www.telvista.com 
Services: A, C, D, E, F

TMONE : TOTAL Marketing One
Ethan Davis
Phone: 877-868-6738
E-mail: edavis@tmone.com
Web: www.tmone.com
Services: A, B, D, E, F

Touchstone Communications (U.S./Pakistan)
Mike Meyer
Phone: 817-255-4008  
E-mail: mmeyer@touchstonebpo.com
Web: www.touchstonebpo.com
Services: A, B	

TransData (Pakistan)
Masood
Phone: 213-291-1539 or +92-42-7520160
E-mail: masood@transdata.biz
Web: www.transdata.biz 
Services: A, B, C, D, E, F

Unicall International, Inc.
Benjamin C. Harris
Phone: 330-864-9364
E-mail: bharris1118@neo.rr.com
Web: www.unicallinc.com
Services:  A, B, D, E, F

Visions Marketing Services, Inc. 
Allan Geller 
Phone 800-222-1577 
E-mail: allan@vmsmkt.com 
Web: www.wecloseloans.com 
Services: A, B, C, D, E

Viteos Technologies Limited (U.S./India)
Lokesh Madan 
Phone: 866-484-8367 
E-mail: lmadan@viteos.com 
Web: www.viteos.com
Services: A, B, C, D, E, F

Voice Mail Broadcasting Corporation
Brad Beebe
Phone: 877-840-8622
E-mail: bbeebe@vmbc.com
Web: www.vmbc.com
Services: A, B, D

West Teleservices
Sales dept.
Phone:  800-841-9000
E-mail: sales@west.com
Web:  www.west.com
Services: A, B, C, D

Xtent (a Valdel Group Company)
Michael Miller
Phone: 623-825-5439
E-mail: michael.miller@valdel-xtent.com
Web: www.valdel-xtent.com
Services: A, B, C, D, E, F





Additional info/sources
????????????????????????????????????????????????????????????????????????
Customer Inter@ction Solutions 
Tracy Schelmetic
203-852-6800x133

You can find similar companies with varying business scopes at this link:
http://www.business.com/directory/advertising_and_marketing/direct_marketing/telemarketing/consulting_services/



Select search strategy
??????????????????

  "outsourced telesales"
  "outsourced sales"
  "contract sales"
  (add health or healthcare to above)

---

Request for Answer Clarification by percambio-ga on 03 Mar 2005 09:00 PST

Thank you for the response. I have spent a great deal of time going
over the information you sent. It is close, but still not what I need.
In doing my own investigation I have found one site in particular that
is exactly what I am looking for. Perhaps this direction will help
you. It is the following address.

http://www.choicemedia.com/

I have also found another site that appears to be of value. It seems
that they represent outside parties in terms of bringing in ad
revenue.

http://www.247realmedia.com/about/press.html

In terms of what you found--largely, these companies do indeed do
soliciting as well as receiving 1-800 calls from advertising
campaigns. I?ve been in the advertising business and I?ve used some of
them.

In terms of them saying that they can ?represent me? in terms of
getting potential ad dollars in for my health e-newsletter, knowing
the salesmen they are, they would always say yes to this. But in
reality, the function I seek is indeed specialized and requires an
understanding of advertising, costs per thousand, and so on. What I
need is essentially explained at ChoiceMedia.

	At these firms that you found, largely they have a sales force that
does not specialize in this. For example, if you ran an infomercial
ad, they could take the calls and sell the caller on another product,
get their e-mail address, try to get them to join a club, and so on.
But this is not related to the specific expertise and niche I seek.
What I would suggest is taking a look at the ChoiceMedia.com site and
then looking at a few of the sites you recommended to me. The
difference will be obvious.

	The big picture is simply this: I potentially could have a health
e-newsletter with a monthly circulation of several hundred thousands
or much more. This is an audience advertisers would like to reach. I
need that gap filled in?the gap between my publication and the
advertiser. That is the function of the rep or whatever term is used
to describe them. How the rep does this is indeed a function of their
expertise, which is why I would work with them.

	If I could have a number of additional sites that are like
ChoiceMedia, this would be helpful. ChoiceMedia doesn?t sell
themselves as a way to get listed in the top search engines, get more
traffic to your site, offer advertising software so you can better
manage ad sales.

They simply represent companies that are looking for ads in their
various vehicles?to clients that want to advertise there. While I
don?t see that they specifically represent e-newsletters, they do rep
health sites?and the concept is 100% on target for me.

	Please let me know if there are any questions. I love Google and I
genuinely appreciate your efforts. Thanks very much?

---

Clarification of Answer by jbf777-ga on 03 Mar 2005 13:19 PST

Thank you for the clarification.

From your description, you're looking more for what's called a "site
representation" or "advertising rep" firm.  There aren't many of them
relatively speaking, especially with regards to experience in the
"health" area.   The first three I spoke to, and they confirmed their
ability to do exactly what you're looking for.  The ones below that
may be potential candidates as well.


Premium Network
????????????????????????????????????????????????????????????
Does both advertising representation and advertising.  Has experience
in the health sector.  Represented sites include: mensfitness.com,
shape.com, muscleandfitness.com, and flexonline.com.

Premium Network
http://www.premiumnetwork.com/contact.shtml 
1663 Mission Street, Suite 560 
San Francisco, CA 94103

Richard Rocca: (415) 575-1444



Tribal Fusion
????????????????????????????????????????????????????????????
Tribal Fusion claims they are the #1 site representation company. 
They specifically list health as one of their experienced areas:

Tribal Fusion, Inc. 
http://www.tribalfusion.com
2200 Powell St, Suite 600
Emeryville, CA 94608 

(510) 250-5500




Cybereps / Interep (Interactive) / Perfect Circle / Winstar (all same firm)
????????????????????????????????????????????????????????????
Has extensive experience representing healthandage.com for several years.

Cybereps
http://www.cybereps.com
505 Sansome, 2nd Floor
San Francisco, CA 94111
Phone: (415) 268-9201
fax: (415) 442-5049

Contact: Kevin Jordan, at 212-916-0521, who may refer you to:

Tim Mahlman
timm@wims.com




Maxonline
????????????????????????????????????????????????????????????

Maxonline
http://www.maxonline.com
555 12th Street
Suite 500
Oakland, CA 94607

Michael Audoboni
510-985-7400x7617

 


Integrent
????????????????????????????????????????????????????????????

Integrent
http://www.integrent.com
325 West Huron, Suite 500
Chicago, Illinois 60610

(312) 642-2705 Main

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Clarification of Answer by jbf777-ga on 03 Mar 2005 13:37 PST

As a correction, the term of "site representation" is a general
industry term for online ad representation, which leads to firms that
do e-newsletters.

In addition:

Tribal Fusion direct contact:

Jonathan Katz
jonk@tribalfusion.com
510-250-5592

Represented clients include (extensions below and in other previous
examples assumed to be .com):
consumeraffairs.com (health content), pregnancylounge.com,
wholefitness.com, womensfitness.com, infoplease.com (health content),
pregnancyguide.com

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Clarification of Answer by jbf777-ga on 03 Mar 2005 13:48 PST

My further research on the topic has found that these firms are also
called online "advertising networks."  They link up advertisers with
online publishers.  You will have to contact them to determine their
willingness to partner with you on an e-newsletter project.

Here are a few more:

Medbanner
http://www.medbanner.com/requirements.html
108 W. Broadway Suite 204
Fairfield, IA 52556
641-472-0998

ValueClick Media
Los Angeles (Headquarters)
4353 Park Terrace Drive
Westlake Village, CA 91361
818.575.4500 

Casale Media
http://www.casalemedia.com/contact.html
74 Wingold Ave. Toronto, ON M6B 1P5 CANADA
Tel: 1-416-785-5908
Fax: 1-416-785-9309
Toll Free: 1-888-CASALE-9
info@casalemedia.com

Fastclick
http://www.fastclick.com/contact.html
360 Olive Street 
Santa Barbara , CA 93101 
Tel: (805) 568-5334 
Fax: (425) 969-8552

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Clarification of Answer by jbf777-ga on 03 Mar 2005 13:50 PST

ValueClick: http://www.valueclick.com

a four star rating. I thought the job was good. It helped me

Hi There,

I'm not a GA researcher, but I was in media and advertising for many
years before I moved to high-tech. This doesn't answer your question,
but is something you should think about...

Advertisers of the caliber you mention buy advertising based on a
media matrix comprised primarily of cost, reader demographic, volume
of circulation per issue, number of issues per year, and estimated
lead generation volumes for the advertising dollar.  (There are other
indexes, but these are the biggies.)

Before companies of this size will advertise with you, they will want
to see your circulation volume, they will probably want it audited by
an independent third party (i.e. ABC - audit bureau of circulations)
and they will want you to collect demographic information either on
your entire circulation (i.e. ask qualifying questions in order for
someone to get the free subscription) via independent third party
research, or via an in-house study using generally accepted
principals.

This is hard to do before you've ramped up your circulation because a)
your demographic may not be statistically representative of what it
will eventually be once you are more mature, and b) because in the
beginning you will not have enough opted-in subscribers to be able to
show big circulation numbers.

Smaller companies will be more willing to take a risk, but their
advertising budgets are tiny in comparison, and they will want
assurance that they will get qualified leads that will actually buy
their products.

The model, then, that you are forced into, is very similar to online
banner ad advertising.  In the beginning (as in mid-90s) that was all
the rage. You would not believe what people used to pay for these
banners.   But, back then, they paid just for the ads to be
*displayed*. (See the similarity to print?)  *Now* they pay per
click-through, or, more recently an auction-style click through
(higher bids get better and more frequent positioning.)

So, for start up publications, and with such low volume reach -- and
even with highly targeted audiences (anlagous to web, since
advertisers put their banners on sites with like vertical interests)
they are really only willing to pay for the quality and quantity of
leads they derive from the media.  Yet, until you get rockin and
rolling, you can't tell them what kind of leads they will get.

Your media is a risky way to spend their money.  

A couple of thoughts:

...UNLESS you can come up with a similar model to paying per lead. 
How could you do that? Use an online response vehicle by allowing
readers to respond to advertisers via your website. Have readers
"mention you saw our ad in XYZ publication".  Use custom email
addresses or 1-800 numbers per advertiser (set up your own email
server for each advertiser and forward their leads, or set up a Kall8
or Ureach number for each advertiser and forward their calls... all as
a means to show your lead volume.)

All in all, this leaves me with my bottom line recommendation:  Please
take another look at your business model. You are going backward in
time with the way you have things strategized. It's a 1970s newsletter
model.  I challenge you to think a little differently. What is an
innovative way you can differentiate yourself from the pack?  (Because
there are a LOT of health oriented newsletters and websites out there
with free content that's also good content.)

I'll think on this over the next few days and will try to come up with
something.  In the meantime, I hope one of the wonderful GA
researchers here helps you identify a media broker as you describe. 
He/She may have a different opinion than my take on things... but may
also concur.  Either way... I wish you much luck and success with your
new venture! :-)

P.S. A website is good for e-newsletter distribution because you can
either email people with a link to the download (saves your bandwidth
and throughput rates) and/or you can offer arhival/past issues via
download.

Hello,

I am a distributor of one the best selling liquid nutritional
supplements on the market today.  I would love to advertise in your
health newsletter.  Please supply me with the info.  My email address
is tryabottle@juno.com

Thanks

Shelby King
Florida