How much did car makers spend on advertising (any media) in the U.S.
in 2003 or 2004?

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Request for Question Clarification by bobbie7-ga on 26 Feb 2005 11:21 PST

Rernst,

Does this figure meet your needs?

?The auto industry spends more than $11 billion a year on advertising,
and $1.8 billion of that is placed in newspapers.?

Newspaper Association of America 
Published FEB 24, 2004
http://www.naa.org/artpage.cfm?AID=5977&SID=541

Thanks,
bobbie7

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Clarification of Question by rernst-ga on 26 Feb 2005 12:31 PST

Great bobbie,

this figure will do just fine.

Regards

  Rolf Ernst

Dear Rolf,

I'm pleased that my findings are satisfactory.

I am reposting them below to make my answer official.

?The auto industry spends more than $11 billion a year on advertising,
and $1.8 billion of that is placed in newspapers.?

Newspaper Association of America 
Published FEB 24, 2004
http://www.naa.org/artpage.cfm?AID=5977&SID=541

Thanks,
bobbie7

Perfect what I was looking for. It did not include the year but
provided a link for reference. Although I am generally Google-savvy, I
am likely to use the service again.

Thank you for the tip!
--Bobbie7